In an attempt to recapture the market share, Bajaj Auto plans to launch six new models over a span of six months.
From the top player to third slot, Bajaj Auto has seen things going from good to bad in the last few years. In an attempt to make the situation better, Bajaj Auto plans to regain the market share by launching six new two-wheelers in six months. The new bikes include motorcycles ranging from 100cc to 400cc.
Bajaj also recently realised that it needs to cater to the commuter segment in order to make it big in the domestic market. This means that Bajaj will soon cater to the same segment in order to capture 20% of the market share by March this year.
Confirming the news, Mr. S Ravikumar, President – Business Development & Assurance, Bajaj Auto said, “In the 100 cc segment, we have the Platina to address the value-for-money customers and Discover for executives. The new model will have its own space. We also will launch a 400 cc bike under our flagship Pulsar brand. We also will launch a 400 cc bike under our flagship Pulsar brand.”
The two-wheeler manufacturer is feeling the heat from the competitors as it sold 13,91,341 units between April to December this year against 16,05,308 units sold last year in the same duration. Where the leader – Hero Motors – saw a rise of 7.16% for the same time by posting a sales figure of 43,40,986 units.