In light of the Coronavirus crisis, Ducati has launched 'Ducati Cares' initiative to welcome back its customers and fans safely to the company's dealership across the world.
Ducati has come with a new initiative called 'Ducati Cares'. According to the Italian bike maker, this program will allow Ducati dealers to welcome their customers and fans again.
The Ducati Cares program basically provides customers and Ducati fans a set of guidelines that are needed to be adopted once Ducatisti return to their local dealership. Similarly, dealer partners are also expected to take several measures on maintaining safe distances, using disinfectants, masks and other precautions before communicating with customers or fans. All of these measures will be shared by the company’s internal Task Force, which was apparently set up after the first signs of the ongoing global pandemic. Ducati also says that in the past weeks all of the company’s internal processes have been redefined to ‘enable smart working’ while also taking precautions to protect all employees.
Commenting on the initiative, Francesco Milicia, VP Global Sales and After Sales, Ducati, said, "It is now clear to everyone that the virus won’t disappear from our lives any time soon, we will have to learn to deal with it, putting in place all possible actions to protect ourselves, allowing us to return to live our lives again. It is in this context that, by capitalizing on the experiences gathered by our internal Task Force as well as some of our Asian dealers, we have developed the Ducati Cares program to support our dealer network all over the world. It will allow our dealers to welcome our customers in the safest and most practical way. "
Additionally, Ducati is also implementing digital ways to support its dealer network in both sales and after-sales activities. This is done by providing online training every week, says Ducati.