Hero MotoCorp, the largest bike manufacturer in the world, seems to be heavily focused on its global dominance. In the last year the Indian bike maker has setup shop in multiple countries around the globe and they also started development of a manufacturing facility in Colombia and setup a 100% subsidiary there as well.
Marking the debut of the new solo brand “Hero” in Colombia, six of its best-selling bikes are now on sale in 120 outlets spread across the country, and the company plans to expand its distribution network to over 150 outlets in a year’s time. The two-wheelers available in Colombia include the 100cc bikes - Splendor iSmart, Eco Deluxe, and Passion-Pro - and the 125cc Glamour, the 150cc Hunk and the 225c Karizma ZMR. To make sure they draw in customers, Hero is also now the only two-wheeler company in Colombia to offer 4-year warranty on all its models.
Currently, Hero operates three assembly plants in Africa – Kenya, Tanzania and Uganda. There are also two more new plants coming up – one in Colombia and the other in Bangladesh through a joint venture.
In keeping with its stated objective of clocking 1.2 million unit sales from global business by the year 2020 the company is fast building up a global manufacturing base to cater to growing international markets. They also expect to surpass 100 million units in cumulative production, sell 12 million units annually, and have more than 20 manufacturing and assembly plants across the globe with sales in more than 50 countries by 2020.
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