In the six recipient segments, Honda two-wheelers bags the top spot in three of them, while Yamaha and TVS make up the lower half, with two and one top spots, respectively.
The J.D. Power 2019 India Two-Wheeler Automotive Performance, Execution and Layout (2WAPEAL) Study measures how gratifying a new two-wheeler is to own and ride during the first two to six months of ownership. The study examined 34 attributes across six performance categories – Control Switches/Locks, Engine & Transmission, Fuel Economy, Looks & Styling, Ride & Handling and Seats.
This year's study has revealed that owners belonging to the upper executive motorcycle segment find fuel economy as the factor with the highest relative importance. Further, the study also accounts for the fact that premium motorcycle owners too have become more sensitive towards fuel economy. Citing increased fuel prices as the key reason, both groups reported an 18 per cent increase in their monthly fuel expenditure.
Taking into account both scooters and motorcycles, the study consisted of six award recipient segments. Starting off with the top-performing manufacturer, the Honda Activa i (806 points), Grazia (778 points) and CB 125 Shine SP (779 points) secured top spots in the Executive Scooter, Upper Executive Scooter and Economy Motorcycle segments, respectively. Meanwhile, the Yamaha FZ/FZS (820 points) and the R15 V3.0 (812 points) claimed top honours in the Upper Executive and Premium Motorcycle segments, respectively. The sixth and final category, the Economy Motorcycle segment, was topped by TVS with the Victor (789 points).
The 2019 2WAPEAL Study is based on evaluations from 8,826 owners who purchased a new two-wheeler vehicle between March 2018 and October 2018. The study includes 85 two-wheeler models from nine makes, and it was fielded from September 2018 to December 2018 in 45 cities across India.
This year's study has shown that scooter owners belonging to the executive and upper executive groups are least satisfied with their ownership experience, primarily due to the underperforming fuel economy factor. Further, satisfaction among owners who have not experienced any initial quality problems with their two-wheeler is 36 points higher than among those who have experienced a problem.
In terms of the sales & delivery procedure carried out, the satisfaction of owners who got a detailed briefing about their two-wheeler's features & benefits during the delivery process (88%) averages 41 points higher than of those who did not receive the same (773 vs. 732, respectively).