Mahindra 2Wheelers launches the Centuro commuter bike

By Ameya Naik | on July 2, 2013

At the launch of the Pantero, Mahindra 2-Wheelers had made their intentions clear about launching one more commuter bike in the 110cc segment. Mahindra 2-Wheelers finally launched the all-new Centuro commuter bike at a competitive price of Rs 45,000 (ex-showroom, Delhi). Mahindra also announced that the first 10,000 bikes will be sold for Rs. 44,000 (ex-showroom Delhi)

The Centuro follows the Pantero’s footsteps but lookswise is more upmarket and also feature packed. The Mahindra Centuro gets sharply styled headlights, with a dark tinted visor. Then there is the instrument cluster with an analogue tachometer, digital speedometer, odometer, trip meter, clock, service-indicator, economy-mode indicator and a distance to empty read-out.

Mahindra has also packed in a flip-to-open 96-bit encrypted key and says that it cannot be duplicated. Then there is the smart looking LED taillight and some more smart features.

The Centuro shares the same a single-cylinder, four-stroke, air-cooled, 106.7cc engine as the Pantero. Maximum power stands at 8.4bhp and the engine is mated to a 4-speed gearbox.

With rivals like the Hero Passion, Honda Dream Yuga and Twister, Mahindra stands little chance of grabbing a huge chunk of the 2-Wheeler market. Even Anand Mahindra, Chairman, Mahindra and Mahindra Group admitted saying, “We are not competing to be No.1, No. 2 or No. 3. Yes sure we would love to be there, but first we want to become a force to be reckoned with. We want to become a significant player and these bikes are just the beginning.”

Anoop Mathur, President – Two Wheeler Sector and Member of the Group Executive Board, too went on to say that Mahindra 2Wheelers are all set to launch another ten new products over the next year, which means that they are targeting two new products or variants every quarter. This aggressive stance gives one an idea about how serious Mahindra 2Wheelers really is.

Tags: Mahindra Centuro

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