Mahindra launches special edition Centuro Mirzya

By autoX Editorial | on September 23, 2016

Mahindra Centuro Mirzya is a one-off special edition variant to promote the upcoming Bollywood feature film 'Mirzya'.

Mahindra two-wheelers and Bollywood director Rakeysh Omprakash Mehra have partnered up for the upcoming movie, ‘Mirzya’. Now as part of the promotional campaign, Mahindra has launched a special edition of the Mahindra Centuro, dubbed the Centuro Mirzya.

The special edition Centuro gets a new gloss black shade with gold graphics, in shape of a horse, running along the body work. It also gets special ‘Mirzya’ tag on the front cowl of the motorcycle. Other features like alloy wheels, flip key and LED tail-lamp continue to be offered.

On the mechanical front, the Centuro Mirzya remains unchanged from the standard model. It comes powered by a single-cylinder 106.7cc developing 8.4bhp @ 7,500rpm and 8.5Nm @ 5,500rpm, mated to a 4-speed gearbox.

Commenting on the launch, Vinod Sahay, Chief Executive Officer, Mahindra Two Wheelers said, “We are delighted to offer a really distinctive and stylish looking Mahindra Mirzya edition to celebrate our association with the film “Mirzya”. We are confident that like the film, Mahindra Mirzya will become a rage in the upcoming festive season.”

Rakeysh Omprakash Mehra, Director, Mirzya said, “Mirzya is a modern day love story which is based on the historical Punjabi folklore legend of Mirza-Sahiban, one of the popular iconic romances which has been passed on from generation to generation. This story resonates even today, as seen in the film in modern day Rajasthan of 2016, amongst two rebellious lovers. We are heartened that Mahindra Two Wheelers has decided to introduce a special edition to celebrate the film release.”

Also read: Mahindra Gusto Special Edition launched on Paytm

Tags: Mahindra

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