The new CKD facility in Thailand further reiterates RE's commitment to the Asia-Pacific region. The plant will start with the local assembly of models like the Continental GT 650, Interceptor 650, and the Himalayan.
Royal Enfield has inaugurated its new local assembly plant in Thailand that's claimed to be one of the largest in the world. Internationally, this is the brand's third CKD (Completely Knocked Down) assembly plant, after Argentina and Colombia in Latin America. Set up in partnership with GPX, the new Thailand facility will help RE boost its business in South-East Asia, as the plant will also cater to markets in Indonesia, Vietnam, etc. To begin with, the facility will start assembling the Himalayan, Continental GT 650 & Interceptor 650 models.
Sharing his thoughts on the occasion, B Govindarajan (Executive Director, Royal Enfield) said, 'A testament to our commitment to the region and the market potential, and to our growing community of riding enthusiasts, this facility will enable us to efficiently cater to the growing demand in the Asia-Pacific region, and also become the hub for the rest of the Southeast Asian markets.'
It's worth mentioning that RE began its local assembly operations in Argentina just last year and the Colombia facility was inaugurated earlier this year. At this rate, it seems like Royal Enfield is going all-guns-blazing to cater to its ever-growing global consumer base. The brand also claims to be amongst the top five premium motorcycle brands in markets such as Korea, Thailand, Australia & New Zealand.
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