It is more than just a café – a one-stop shop for all that your Royal Enfield needs and a place to catch up with like-minded riding enthusiasts.
Over the years Royal Enfield has worked hard to build a community – from their annual gathering Rider Mania to their other rides program, all have been crafted with a one-track mind. The Chennai-based bike maker has taken another step in the direction with the inauguration of the Royal Enfield Garage Café in Baga, Goa. This unique garage café is spread over half an acre plot that has the capacity to seat 120. Aside from the café area, this unique store also has a Royal Enfield motorcycle museum and exhibition area, a gear store, a service bay and a motorcycle customisation area.
"The atmosphere is laid-back, unpretentious and relaxed, much like the idling rhythm of a stationary Royal Enfield. Besides being a full-service restaurant with a well-stocked bar, the Royal Enfield Garage Café is also a celebration of all things Royal Enfield. Elements of motorcycles and exploration are woven into obvious and inconspicuous spaces and ways. One could spend hours here and still have a little left undiscovered." the official statement from Royal Enfield said.
Royal Enfield conceptualised the Garage Café almost two years back. Now it is open for people to not just to enjoy delicious Goan delicacies, but also to connect with the brand and experience the Royal Enfield way of life. The garage café also celebrates the brand’s rich heritage with a 1963 Royal Enfield Continental GT and a 1965 Mk-2 Interceptor 750cc on display. There are also some other custom Royal Enfields on display.
This isn’t the first time a vehicle manufacturer has attempted to establish their brand presence with a café outlet. Fiat experimented a similar setup with the Fiat Caffe a few years back but it failed to take off like the brand would have hoped.