The riding gear & accessories will only be on sale in Ahmedabad, Bengaluru, Delhi and Kolkata to start with. Accessories range between Rs 700 and Rs 14,000.
While Royal Enfield has had riding apparel and accessories for men on sale for a while, they have only just introduced a range for women. Prices of accessories range from as low as Rs 700 up to Rs 14,000. Royal Enfield claims that the apparel has been specially designed keeping in mind women’s riding habits, comfort and the weather conditions in India.
Speaking about the newly launched lifestyle apparel range for women, Mr Puneet Sood, Head – Apparel Business, Royal Enfield said, “Royal Enfield has a longstanding commitment of providing a ‘pure motorcycling’ experience to everyone in love with the motorcycling way of life, and this goes beyond the legendary motorcycles and encompasses our range of apparel and riding gear too. Therefore it was a natural step for us to create a collection of clothing for women, inspired by this motorcycling way of life, designed to be aspirational yet accessible, to support them in their pursuits of exploration. Our Protective and Lifestyle Apparel stands for Safety, Comfort and Style, something that we have incorporated in this range as well.”
The women’s collection starts with t-shirts ranging between at Rs 700-1,100 and shirts from Rs 2,300-2,500. Bottom wear for women is priced between Rs 1,500-2,600. The protective gear includes cotton riding jackets at Rs 5,800, mesh at Rs 7,000 and all-weather at Rs 14,000. Similar material options are also available for riding pants. The Enfield-branded protective gear on offer also includes gloves and helmets.
To start with Royal Enfield will only have the women’s collection on sale in Ahmedabad, Bengaluru, Delhi and Kolkata. All the riding accessories will also be sold online on the brand’s official website.