Royal Enfield 'Make Your Own' customisation initiative announced

Initially, the service is being rolled out only across 141 RE stores in 6 Indian cities – Delhi NCR, Bangalore, Chennai, Hyderabad, Mumbai and Pune. The scheme will later be extended to more RE models and will be available at more locations across the country.

Initially, the 'Make Your Own' initiative will only be applicable to customers who book the new RE Classic 350.

There's no doubt that a personalised motorcycle makes the ownership experience all the more special. Keeping this thought in mind, Royal Enfield (RE) has announced a first-of-its-kind 'Make Your Own' customisation initiative for its customers. Initially, the service is being rolled out only across 141 RE stores in 6 Indian cities – Delhi NCR, Bangalore, Chennai, Hyderabad, Mumbai and Pune. Further, the Make Your Own initiative will only be applicable to customers who are booking the latest Classic 350. The scheme will later be extended to more RE models and will be available at more locations across the country.

Through Make Your Own, customers can configure their Classic 350 with an array of RE genuine accessories at the time of booking. Therefore, the customer will get all the accessories factory-fitted on the bike at the time of delivery. Apart from saving time, customers also get to enjoy a separate two-year warranty on the accessories.

Sharing his thoughts on the new initiative, Mr Vinod Dasari, CEO-Royal Enfield said, 'Personalising and accessorising one’s motorcycle is almost like a holy ritual for an avid motorcyclist, and Royal Enfield motorcycles have lent themselves beautifully to customisation over the years. Our riding community and enthusiasts have always inspired us to boldly bring in new ideas and initiatives. Make Your Own is a unique project and a reflection of our creative riding community that has inspired us.'

The latest RE Classic 350 (with single-channel ABS) is available in two colours – Mercury Silver & Pure Black – and is priced at ₹ 1.46 lakh (Ex-showroom, Chennai).

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