The global market share leader in the world of lubricants, Shell, today announced its partnership with the India Bike Week 2015 that will take place in Goa next month.
Shell will be India Bike Week’s ‘Official Gold Sponsor’, the company announced today. The two day annual biking event will take place on February 21 and 22 bringing thousands of motorcycle enthusiasts together.
To promote the event, Shell Lubricants started a four-week-long contest by providing free IBW tickets on Facebook. Shell says that it will have various interesting things to offer at the event like knowledge sharing sessions with veteran bikers, drag races, engine check-ups, a Shell zone with relevant biker content and much more.
Commenting on the new association, Nitin Prasad, Managing Director, Shell Lubricants India said, “In India, the passion for biking continues to grow and with that shift we are also seeing consumers' preferences shifting towards lubricants which are technologically more advanced and provide maximum protection to the bikes engines. As a premium event for biking enthusiasts, we believe IBW is a great partner for us to showcase our cutting edge solutions. Solutions that have resulted from extensive research & development which are designed not just to provide Shell's ultimate protection and performance but an enjoyable biking experience for all modern motorbikes. We are excited to be the official Gold sponsor of India Bike Week which has become a must-attend for all biking enthusiasts who want to get a flavour of the ever-evolving Indian biking culture.”