Suzuki kick-starts Helmet for Life campaign

By autoX Editorial | on June 22, 2018

As part of this initiative, Suzuki will give out 60 Gixxer SF motorcycles to traffic authorities

It is really encouraging to see two-wheeler manufacturers lead from the front and spread the message of safety. Just a few days back Honda Motorcycles and Scooter India joined hands with the Delhi Police for a Road Safety Summer Camp. Now, Suzuki Motorcycle India Pvt. Ltd (SMIPL) has launched the ‘Helmet for Life’ campaign.

This initiative has commenced with Haryana but will spread across 12 other cities in the country. As part of their CSR initiative, Suzuki will give out 5 Suzuki Gixxer SF motorcycles to the city Police authorities – 5 to each of the 12 cities. These motorcycles will come fitted with side panniers, siren, red and blue beacons and a loudspeaker.

The Japanese bike maker will have 5-6 volunteers stationed at major road junctions in 12 cities. These volunteers will talk to traffic violating riders about the importance of road safety and of wearing a helmet. Suzuki has also provided 12,000 helmets – to be distributed in these cities.  

At the ceremony conducted at the Gurugram Commissioner office, Satoshi Uchida, Managing Director, SMIPL said, “Helmets are not just an accessory, but are a very important safety-gear that can improve the chances of survival. Suzuki has always invested in making riding experiences exciting and safe for its customers. We are pleased to join forces with the Haryana Police, and kick-start the ‘HelmetForLife’ campaign today.”

Apart from Haryana, the ‘Helmet for Life’ campaign will also touch upon other cities like Gurugram, New Delhi, Lucknow, Mumbai, Pune, Surat, Ahmedabad, Bengaluru, Hyderabad, Chennai, Calicut, and Kolkata.

Tags: Suzuki

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