Since October 2019, TVS has only managed to sell a little over 2,000 units of the Wego. Brought into India more than a decade ago, the Wego in the recent past has consistently been outperformed by the Jupiter
TVS Motor Company has chosen to pull the plug on the Wego 110 scooter. The Wego was introduced in the Indian market more than a decade ago, and at the time it was quick to gain popularity. In the recent past, it didn't quite receive a substantial update with the exception of new paint schemes and a few feature updates. Despite being more affordable than Jupiter, the Wego couldn’t maintain good numbers on the sales charts. Over the last six months, TVs could only manage to sell around 2,100 units of the Wego. With Jupiter consistently outperforming the Wego, it made little sense for TVS to continue selling the Wego. That being said, the Hosur-based company will continue its production for export purposes.
Even with the Wego not on sale anymore, TVS continues to have a strong presence in the scooter segment. The Jupiter consistently ranks among the best-selling offering from TVS’ product portfolio. Meanwhile, the Scooty Pep+, Zest and the Ntorq also bring in respectable numbers for the brand. TVS has already updated all these scooters to meet the BS-VI norms.
In other news, TVS Motor Company recently acquired Norton Motorcycles in a Rs 153 crore deal. Norton came into the Indian market in 2017 with a partnership with Kinetic. At the time, the company had plans of locally assembling the Atlas in India. But with the British brand running into financial crisis, those plans were shelved. While TVS hasn’t officially shared future plans as yet, it could be a move to enter the classic motorcycle segment that is currently led by Royal Enfield.