Although all two-wheeler manufacturers have been recording a respectable growth in the domestic market, some brands like Bajaj and Royal Enfield have a considerable rise in exports as well
The festive season last month has brought great cheer to two-wheeler manufacturers. Hero MotoCorp has already announced a few weeks back that they delivered 14 lakh units during the festive season. It seems other two-wheeler manufacturers have also had quite a fruitful month.
Bajaj recorded a 7% increase in sale in the domestic market last month. The Chakan-based manufacturer sold 1,88,196 units in comparison to 1,76,337 units in November last year. In 2018, though, the company had managed to sell 2,05,259 units. Thankfully, Bajaj is being smart in focusing their energies into export, and the company seems to be doing well in the overseas market. Last month they managed to ship out 1,96,797 units. In comparison, Bajaj could only export 1,67,109 and 1,41,285 units in November 2019 and 2018 respectively. While month-on-month sales has been on the rise for a few months now, the impact of the lockdown months (April and May) hasn’t been wiped out just as yet. And that is something that reflects in the year-to-date sales. From April to November in 2019, Bajaj had sold 15,51,139 units. In comparison, the company has only sold 11,93,002 units so far in this financial year.
Royal Enfield’s sales charts also reflect a similar story. The Chennai-based bikemaker sold 59,084 units locally in November, as opposed to 58,282 units in the same month last year. While that’s a meagre 1 percent growth in the domestic sales, there’s been a greater growth in exports. Royal Enfield shipped out just 2,119 units in November last year, and in comparison, they have exported 4,698 units in November 2020.
Unlike Bajaj and Royal Enfield, with the launch of multiple special edition variants TVS’ focus has primarily been on the domestic market and they seem to be doing impressively well too. The Hosur-based firm sold 2,47,789 units in November 2020 in comparison to 1,91,222 units in the same month last year – thereby registering a growth of an impressive 30%. Interestingly, at 3,01,380 units, TVS sold more two-wheelers on October than during the festive month of November. While there has been a substantial growth in the local market, that is not to say that TVS hasn’t increased its exports. The company sent out, 63,730 units in November 2020 in comparison to 58,128 units in the same month last year. As per the company statement, “. The exports were adversely affected due to the unavailability of containers and impact on operations of Chennai port on account of Cyclone Nivar in the last week of November 2020.”
Suzuki recorded cumulative sales of 64,224 units in the November 2020, with 57,429 sold in the local market. With 60,855 units sold last year, sales in the domestic market seems to have slowed down in November. In fact, despite the festive season, November has been a surprisingly slow month for Suzuki especially keeping in mind that the Japanese brand recorded sales of 67,225 units in India in October 2020.
With a growth of 35%, Yamaha has recorded sales of 53,208 units in the month of November 2020. In comparison, the tuning-fork brand could manage to sell just 39,406 units in the same month last year. The company says that this is the fifth consecutive month of positive result during this time of the coronavirus pandemic. In October, Yamaha announced a growth of 31%.