After a few difficult months of low sales for two-wheeler manufacturers, the festive season finally brought relief for some. Take a look at how some of the top bike makers performed in the month of October
The festive season seems to have brought some relief to two-wheeler manufacturers. After the degrowth most bike makers have been recording over the past few months, brands finally saw the graph going upwards in October. Suzuki and Hero have managed to bag reasonable numbers while TVS and Royal Enfield still seem to be struggling to draw sales. Here’s a quick look at how some of the manufacturers have performed in the month of October.
TVS Motor Company registered sales of 3,23,368 units in October 2019. In comparison to the same month last year, this is a dip of over 75,000 units. There is a reason for TVS to rejoice though. In comparison to the domestic sales recorded in September, the company has managed to sell nearly 9,500 units more in October. TVS has been smart in pushing exports during this phase of low business though. Two-wheeler exports have grown to 55,477 units in October 2019 from 45,319 in the same month last year.
Hero seems to have had a great festive season. The company despatched 6 lakh units in October 2019 from its manufacturing facilities and sold over 12.84 lakh units – the highest ever retail sales in a single month. Hero MotoCorp also had a few other reasons to rejoice. In October, the company’s Haridwar manufacturing facility also achieved a milestone of producing 25 million vehicles – a feat that has been achieved in just 11 years.
The festive season brought some joy for Suzuki as they have recorded a growth of over 13 per cent in the month of October. The Japanese bike maker registered cumulative sales of 74,610 units (Domestic and Exports included), in comparison to 65,673 units in the same month last year. The company also recorded a growth in the domestic sales – up from 61,768 units in October 2018 to 66,215 units last month. Suzuki has had a good year so far with sales of nearly 5 lakh units since April 2019.
With overall sales standing at 71,964 units in October 2019, Royal Enfield has managed to record a growth of 2 per cent in comparison to the same month last year. But it is the sales in the local market that may be giving RE sleepless nights. Last month, the Chennai-based bikemaker sold 67,538 units in the domestic market as opposed to 70,044 in October last year – resulting in degrowth of 4 per cent. Year to date number don’t look very positive for the brand either. Royal Enfield has registered domestic sales of 3,94,760 units in the Financial Year starting April 2019. The company had sold 4,94,849 units in the same period last year. Thankfully for Royal Enfield, exports have somewhat helped compensate for the limited sales this year. Last month, the company exported 4,426 units – a whopping 987 per cent more than October 2018.