Citing increased input costs and the fluctuating costs of currency, Audi has announced a 2% increase in price across its model range. Audi currently has six models on sale in India, including two RS models.
It is that time of the year again when most automobile manufacturers announce a hike in prices of their products. This year, Audi is amongst the first brands to announce a price hike across its model range. All Audi cars will get 2% dearer starting 1st January 2021. Audi currently has six models in its product portfolio in India, including two RS models.
Speaking about the price hike, Balbir Singh Dhillon, Head of Audi India, said, 'At Audi India, we strive to give our customers the best, but the rising inputs costs and currency fluctuations have put a strain on our cost structures, and we are forced to make amends to prices.'
After a long wait, Audi recently brought in the Q2 to India. The entry-level offering has been brought to India via the CBU route and is priced starting at Rs 34.99 lakh. The fully loaded top-end trim of the Q2 carries a hefty price tag of Rs 48.89 lakh. At the other end of the spectrum, the RS Q8 is the most expensive Audi product on sale currently and was introduced in August at Rs 2.07 crore (all prices are ex-showroom).
Mercedes-Benz is the only other luxury carmaker to have announced a hike in its prices – it did so last month. We expect other brands like BMW, Jaguar and Land Rover to follow the trend in the near future.