Only Three Pieces Made: Lamborghini Veneno Sells 3 Million Euros A Piece

At this year’s Geneva Motor Show, Lamborghini showed us the brilliant, ultra-exclusive Veneno. As you may have read, only three will be made, and

By Team autoX | on May 13, 2013 Follow us on Autox Google News

At this year’s Geneva Motor Show, Lamborghini showed us the brilliant, ultra-exclusive Veneno. As you may have read, only three will be made, and all were sold at a whopping 3-million euros a piece even before the car was publically revealed! On the sidelines of the show, Shrawan Raja caught up with Mr. Filippo Perini, Head of Design – Lamborghini, to talk about the Veneno, the upcoming Gallardo replacement, and the Urus SUV concept.

Starting with Lamborghini’s showstopper for Geneva this year, the Veneno. What was it inspired by?

In the Veneno’s case, we were thinking about something very functional, and yet something race oriented. We had inspiration from the LeMans cars. The main inspiration for the Veneno came from racing – it is a race-oriented design.

When we see the Veneno, all we can think about was the aerodynamic nature of the car..

We have done a strong job in controlling the aerodynamics of the car, it was very important. We were working since the beginning to ensure that the car has a lot of downforce, and to reduce the drag. For us, two important things had to be done: Reduce the weight and increase downforce.

The Veneno has been built using the Aventador platform though, isn’t that right?

Yes, we turned to the Aventador, as it is a very good car to work on. However, the Veneno is completely different from the Aventador. They share the underpinnings and the 6.5-liter V12 engine. Apart from that, everything is different. Even the way we have tuned the engine is different for the Veneno as it develops more power.

What challenges did you face as a designer?

The huge challenge was that we’re not allowed to build concepts. We must only make prototypes. The Veneno was actually born, and sold almost immediately. As you know, all three pieces are sold. The car we have on display is Car # 0. We’ll be using it for homologation and test purposes. It will form a laboratory for us. We will maybe test some new and innovative stuff in it. The interior for example, the materials used, are really futuristic and advanced. The forged components, the carbon skin, we’re treating this car as a showcase, it is very important for us. We’re doing this type of car to test our designs and our design interpretations.

Unlike the Sesto Elemento, the Veneno is road and track legal isn’t it?

Yes, it is. We have the track and road legal certification for USA and Europe.

Moving on to your other offering, the Gallardo. You had introduced the 2013 edition of the car at the Paris Motor Show last year, and we had recently seen some updates even in the Indian market. However, it is nearing its 10th birthday. How big a design leap can we expect to see on the car?

I think the funny thing is that we’re required to change or update our models because of the changing market. But, the car does not need to be changed! It is one of the much modern cars in its class. If we meet again in the next 20 years, we’ll speak of the Gallardo as a classic icon, as a design icon! It will go down in the history of great designs. I don’t think this is the case for a lot of cars, cars that I see here today. Our designs will always be modern.

I know what you’re saying. I remember the first Lamborghini I ever saw was a Countach. An interesting thing I’ve noticed is that the basic profile, the side view if you may, has not seen a significant change. Be it the Gallardo, the Aventador or even the Murciélago, the side profile remains consistent.

Exactly. The silhouette comes from the Countach. Thanks to that design, we’re always able to evolve. My feeling is that we have to continue this way. We can try different design interpretations like the Veneno, but our main design will continue the same way. And as I said before, our designs are the best. The Gallardo is an everyday car!

So when can we expect to see the Gallardo facelift?

Obviously it will arrive. But I don’t know when... actually I do know when it will arrive, but I cannot say *laughs*. I will say this, all Lamborghinis, if not immediately, become an icon in their own way. We’ve produced so few models in the past, that every car has become a history for us. If I say to you, Diablo, or Countach, or Miura, they are names that you will remember. They’re names that will open a door in your brain immediately. This is because they’re immediately recognizable as a Lamborghini.

On the one hand we have that, the iconic Lamborghini supercars. But, at last year’s Beijing Motor Show, we saw the Lamborghini Urus SUV concept. Something that deviates a bit from the norm?

Yes, we’re working on it as we speak. Our main aim is, don’t destroy the design, or to improve it. We were thinking about the future and we think the SUV market is one of the best opportunities for us, a segment that we need to be present in for the future. My opinion on this is that as designers we need to continue to propose new designs for Lamborghini with our design language. Then, the company has a lot of professional guys to decide which is the important design for us.

While I was doing my research for this interview, I read that you designed the one-off Lamborghini Aventador J in just a weekend! Is that true?

Yes, I did that for the Geneva Show last year. It is more or less true. We were deciding what to do for Geneva and there were some options that I personally was not interested in. So I decided within a weekend to do something more. It was a Saturday morning and I had to have the presentation on the following Monday. I was driving that time to my home city and I was talking with Mr. Winkelmann over the phone. All of a sudden, I said OK and I turned my car back to the office! The J turned out to be one of the most beautiful presentations I’ve done in Lamborghini.

Shrawan Raja is the Managing Editor of the daily updated https://indianautosblog.com/

Tags: Lamborghini

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