After clocking the lowest overall domestic Passenger Vehicle (PV) sales figures of the year in December 2018, the industry has bounced back in January 2019 which comes as a respite for all carmakers. As the top-performing brands remain the same as before, let's take a look at what factors resulted in the bounce back.
The total domestic PV sales stood at 2,76,983 units for the month of January 2019, an increase of 40,892 over the December 2018 figures. While this might signal the end of the slump which had been witnessed in the final quarter of 2018, carmakers still remain cautious as only the next few months will provide a definitive verdict. The hatchbacks also continue to rule the body style segment, contributing a hefty 48 per cent in overall monthly sales. Further, the Month-on-Month (MoM) progress of the industry is appreciable but, the Year-on-Year (YoY) growth remains negative. This definitely raises doubts on the new car launches that have taken place in 2019 so far. Here's a brief overview of how the top-selling brands performed during the month...
Despite remaining the market leader in terms of sales volume, Maruti Suzuki too had born the brunt of low customer demand during the past few months. However, the household brand has clawed back a decent slice of the pie in January as it sold a total of 1,39,440 units in the month, 19,636 units more than December 2018. This healthy MoM growth rate of almost 16.4 per cent can be attributed to models like the 2019 WagonR, Swift, the updated Baleno and the Vitara Brezza, all of which have posted good monthly gains. Further, Maruti Suzuki also contributes to the top-five selling models for the month, with the Alto selling 23,360 units to claim the top spot. On the downside, the Ciaz seems to be continuing on the downward trend, selling just 2,934 units January, its lowest figures in the past six months.
Hyundai retains its second spot in the overall sales chart. However, the Korean carmaker also registered a positive MoM growth as it managed to shift 45,803 units in January, 3,710 units more than the preceding month. The 8.8 per cent MoM growth rate is primarily due to the resurgence in the demand for the Creta, Santro and the Verna. The Creta managed to reach back to its five-digit monthly sales figure as its sold 10,314 units in January. Further, the Santro and Verna also witnessed a decent MoM growth rate of 11.2 and 60.7 per cent, respectively. Evergreen models like the Grand i10 and the Elite i20 continued to show strong numbers and the i20 remained the highest-selling Hyundai model for the month, at 11,749 units.
After being on the fourth spot in December, Mahindra has taken the third spot from Tata for January 2019. This was possible as Mahindra sold 8,350 units more in January than what it managed in the preceding month, bringing the monthly total to 22,399 units. Except for the Verito Vibe (which also remains Mahindra's lowest-selling model), all Mahindra models posted positive MoM growth figures, with the XUV500 leading the pack at 133 per cent. At 7,998 units, the Bolero remains the highest-selling Mahindra model and the new arrivals, the Alturas and the Marazzo, also seem to be on a steady rise.
Honda has jumped one spot from December 2018 to claim the overall fourth spot in January 2019. Honda dispatched 18,261 units in January, 5,122 units more than the preceding month which gives it a MoM growth rate of nearly 39 per cent. Models like the Amaze, City and the WR-V continue to be the volume drivers, with the Amaze retaining the highest-selling model tag at 7,981 units. The 2018 CR-V, on the other hand, seems to be struggling as its demand remains much lower than its rivals. Further, the fact that Honda has only shifted 2 units of the Brio in the entire month is a clear sign that the brand's entry-level hatchback has been axed.
Tata has slipped down two positions from third to claim the final spot in the top-five selling group for January 2019. However, despite the slip, Tata recorded a 25 per cent MoM growth rate as it sold 17,826 units in January, 3,566 units more than the preceding month. With a bit of help from the new arrival, the Harrier, the sales figures went up for the month primarily due to the increase in demand for models like the Tiago, Tigor and the Nexon. The Tiago, at 8,041 units, also remained the highest-selling Tata model for the month.