The festive month of October has not fared well for the current market leader, Maruti Suzuki. However, brands like Hyundai and Mahindra have been able to perform well in a rather lacklustre month for car sales.
Domestic car sales in the month of October have witnessed a significant decline over the previous month. This is something unusual as the car sales, conventionally, tend to be highest in the festive months. Compared to a total of 2,88,805 car units sold in September 2018, the figure for October fell down to 2,81,066 units. However, on a Year-on-Year (YoY) basis, the sales figures for October 2018 were up by 5,545 units compared to those same time last year. Despite an overall tepid response, the competition among entry-level B-segment hatchbacks, such as the WagonR, Celerio, Santro and Tiago was still close and intense with all of them posting similar figures. Here's a look at the individual performance of leading car brands in the month gone by.
Maruti Suzuki sold 1,35,948 units last month which is quite similar to their sales figure of 1,35,128 units for October 2017, resulting in a negligible YoY growth. However, the Manesar-based brand posted its second-lowest monthly sales in 2018 during the month of October which in turn led to the third-lowest monthly sales in 2018 for the entire four-wheeler industry. Maruti Suzuki's market share also took a plunge to reach this year's lowest at 48.37 per cent. The company saw a decent growth in sales with models like the Alto and Baleno which achieved a YoY growth of 14.1 and 28.4 per cent, respectively.
Hyundai continued its strong run by selling 52,001 units in the month of October, its best monthly figures in 2018 so far. On a YoY basis, models like the Elite i20 and Creta witnessed a healthy growth of 20.7 per cent and 26.5 per cent, respectively. However, the brand's compact hatchback, Eon, witnessed a steep fall in demand as Hyundai was able to shift just five units of the car during October as compared to a decent 5,309 units sold in September 2018.
With 22,563 units sold in October, Mahindra registered a negligible YoY growth but it did benefit from the festive season as it sold 2,621 units more than its September 2018 figure. While the Bolero remained the highest selling Mahindra model in October with 7,222 units, Marazzo too contributed to better MoM figures as the demand increased from 2,829 units in September 2018 to 3,810 units in October 2018.
Tata Motors sold 18,290 units in October 2018 compared to 16,239 units in the same month last year, giving them a decent YoY growth. However, with comparable sales figures for September and October 2018, they too were unable to cash in on the festive season. Despite a lukewarm response, Tata did manage to gain some attention through its Tiago and Tigor models. The Tigor turned out to be the top gainer with a Month-on-Month (MoM) demand increase of 58.52 per cent while the Tiago was Tata's highest selling model in October with 7,549 units sold.
Honda comes in at fifth place with 14,187 units sold in October 2018. The brand failed to register any significant YoY or MoM growth as it sold 679 units less in October than September 2018 and the Japanese brand was sitting at 14,234 units in October 2017. The Amaze remained the most popular model among customers with 5,542 units shifted, followed by the City in second place with 3,612 units.