This time, the Toyota-Maruti Suzuki alliance is betting on both brands' expertise in hybrid tech!
Toyota has made it official – the new Urban Cruiser Hyryder SUV will be revealed on 1st July. However, some folks might not know that this is the next project under the Toyota-Maruti Suzuki partnership. So, there will soon be a Maruti-badged version of the Hyryder in India (likely to debut in late July). The four+ metre SUVs will compete in the mid-size segment, which means that they'll take the fight to the likes of the Hyundai Creta, Kia Seltos, and VW Group siblings – the Kushaq and the Taigun. Plus, they will be positioned above the upcoming Brezza and the existing Urban Cruiser.
As the 'Hy' prefix in the name suggests, the Hyryder will showcase Toyota's expertise in hybrid tech. In an official statement, Toyota and Suzuki have confirmed that the Hyryder (and its Maruti counterpart) will feature both strong-hybrid and mild-hybrid powertrains. The former will be developed by Toyota, and the latter by Maruti Suzuki. However, both powertrains will be built around Maruti's 1.5-litre K15C petrol motor. Though not confirmed yet, the higher-spec variants are likely to get the strong hybrid option.
Starting August, both SUVs will be produced at Toyota's Bidadi plant in Karnataka, with the Urban Cruiser Hyryder expected to go on sale first, sometime by late August. From Bidadi, both SUVs will also be exported to markets like Africa.