Honda has sold 50,000 units of the WR-V crossover hatchback in FY’18.
Within its first year of launch, Honda Cars India Ltd. has sold 50,000 units of the WR-V in India. This accounts for 28% of sales for Honda in the 2017-18 financial year.
Yoichiro Ueno, President & CEO, Honda Cars India Ltd., said: “This is a very proud moment for us. Honda WR-V has witnessed great success in the Indian market and the 50,000 sales milestone validates its strong presence. It has emerged as a strong volume model in Honda’s model line-up striking the right chord among young urban customers who are looking for status, comfort and have an active lifestyle.”
Demographically, the WR-V is most popular in Tier 1 cities which contribute to 38% of its sales as claimed by Honda. While Tier 2 and Tier 3 cities contribute to 30% and 32% respectively. Regionally, the northern part of India is the largest contributor to the sales of the product with 30% of its sales coming from this region. Western, Eastern and Southern parts of India contribute 28%, 15% and 27% respectively to its sales numbers.
The Honda India calls the WR-V a premium Sporty Lifestyle Vehicle and launched it in March 2017. The WR-V competes with the likes of the Maruti Suzuki Vitara Brezza, Tata Nexon, Ford EcoSport and the Hyundai i20 Active.
The WR-V is offered in India with a 1.5-litre, 4-cylinder i-DTEC turbo diesel engine which develops 98bhp and 200Nm of torque. This diesel engine comes mated to a 6-speed manual transmission. Additionally, the WR-V is also offered with a 1.2-litre, 4-cylinder, i-VTEC petrol engine with a 5-speed manual. This powertrain setup can generate 88bhp and 110Nm of torque.