Hyundai’s limited time initiative aims to generate hype on digital media, while at the same time provide benefits to the customers.
Hyundai wants to take full advantage of the ever-increasing internet penetration. The company has launched a digital initiative dubbed ‘HyBUY’, with the aim of luring more customers by offering them benefits.
According to Hyundai, customers on digital platforms are connected and look forward to an engaging experience. HyBUY utilizes the social media connectivity and benefits the customers in the most convenient manner. Giving customers the power to incentivise their own purchase journey to gain maximum benefits is a way of engaging customers.
The campaign has been designed to adopt an approach to create buzz on digital media. HyBUY initiative requires a customer to sign up and join the deal on the website - www.hybuy.in. The customer can avail benefits by depositing a certain amount of money and gain more rewards on sharing this deal with his friends and family to participate in this program. HyBuy provides offers and these benefits increase when more people join the deal.
The campaign is going to be just for a limited number of cars only, set with a pre-defined duration in real time and benefits are over and above the current Market Offer. Only booking is done online, rest of the buying experience continues at the dealership end.
Speaking on the initiative, Puneet Anand, Sr. General Manager & Group Head of Hyundai India said, “The time is right as Digital India is growing incrementally. Hyundai always strives to set Industry benchmarks and offer unique experiences to customers adding ‘Brilliant Moments’ to their lives. HyBuy is the most innovative and unique digital initiative in the Auto Industry. It is aimed to redefine car buying journey of customers and support the futuristic mass movement of government’s ‘Digital India’.”