Mercedes-AMG models to get more affordable, local assembly to commence

By autoX Editorial | on October 21, 2020

The Mercedes-AMG GLC 43 Coupe will be the first model to be assembled locally and will see a significant drop in the prices. Mercedes expects a price-drop for the GLC 43 Coupe by a significant 20%.

In a big and bold move, Mercedes-Benz announced that they will start local assembly of their AMG performance cars in India. This will make the three-pointed star the first brand to locally assemble their performance offerings. This move comes with consistent growth in demand for AMG products in India. The company claims that AMG has grown by 54% YoY in 2019 in India, and local assembly will further make the pricing competitive and thereby cement their leadership in the performance segment.

Commenting on this strategic announcement, Martin Schwenk, Managing Director & CEO, Mercedes-Benz India stated, 'The AMG brand over the years has become synonymous with performance motoring in India and remains highly aspirational. The decision to locally produce AMG in India underlines Mercedes-Benz’s clear roadmap for the Indian market and our long-term commitment to our Indian customers. We want AMG to be more accessible to the potential customers and play a bigger role in our overall portfolio we offer in India. This decision is an important milestone towards strengthening our AMG ambitions in India further.'

Mercedes has revealed that their AMG line-up too will be produced at their facility in Chakan near Pune. The first CKD offering to be rolled out from Chakan will be the Mercedes-AMG GLC 43 Coupe. The official statement also revealed that while importing the AMG GLC 43 Coupe would mean that it carried a price tag of roughly Rs 1 crore, with local assembly the price could drop down to roughly Rs 80 lakh – a significant 20% decrease. Mercedes hasn’t shared clear timelines of when the first locally assembled GLC 43 will be launched in India.

The Mercedes-AMG GLC 43 Coupe packs a 3.0-litre V6 twin-turbo under the hood that is capable of developing 385bhp and 520Nm. Mated to a 9-speed automatic transmission and Mercedes’ 4Matic all-wheel-drive system, the power is sent to the front and rear wheels in a 31:69 ratio.

While Mercedes currently has 10 CKD products in the portfolio, so far AMGs have always been brought into India via the CBU route. The company has 8 AMG models on sale currently including its 43, 53, 63 and the GT range.

Also Read:

2020 Mercedes-AMG GLC 43 & GLC 43 AMG Coupe unveiled

2020 Mercedes-Benz GLC Coupe Review: First Drive

Tags: Mercedes-Benz

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