Brand Tour focuses on reaching out to newer audiences in potential markets where Mercedes-Benz doesn’t have a direct presence through an outlet.
Strengthening its outreach to the emerging Tier II and Tier III cities, Mercedes-Benz India, has announced the launch of its customer centric programme, called Mercedes-Benz Brand Tour.
The initiative will enthral the participants by offering a comprehensive brand experience and showcasing its complete product portfolio, test drives, off-roading, Mercedes-Benz Certified and flexible financial services - to name few.
The locations of Brand Tour is selected strategically based on demand and growing fondness for luxury consumption in the upcoming cities of India. Brand Tour will have all elements of a regular showroom such as branding and audio-visuals, which will intrigue consumer interest at the venue. The customers will be able to experience off-roading and the key features of Merc’s SUVs. They can also experience the pre-safe feature of Mercedes-Benz sedans - C-Class and E-Class.
Speaking on the occasion, Roland Folger, Managing Director and CEO, Mercedes-Benz India said, “Customers are at the focal point of every Mercedes-Benz business strategy and it’s imperative that we evolve our customer centric approach in our endeavour to reach out to a wider customer base. Mercedes-Benz Brand Tour is one such concept that is crafted to extend our growing footprint to the largely untapped Tier II & III emerging markets and provide the customers in these markets, who do not have easy access to a Mercedes-Benz showroom in their vicinity, a unique platform to experience a luxury marquee like Mercedes-Benz”.
Merc’s Brand Tour has already travelled to Jalgaon, Agra and Salem till date, and is scheduled to visit Patiala, Kottayam, Shillong, Bhopal, Ahmednagar, Shimoga, Rajahmundry, Jodhpur and Kolhapur in future.