Mahindra’s 'Live young, live free' marketing campaign is going release teasers to build towards the August 15 official reveal of the all-new second-generation Mahindra Thar.
Mahindra has officially revealed that the new Thar will be revealed on the 15th of August. The second-generation Thar has been under development and testing, and as we move closer to the market launch of the car, Mahindra has finally decided to show us the new model in all of its glory. It’s not a surprise that the reveal is taking place on Independence Day, considering Mahindra’s aggressive marketing strategies that build around its 'Live young, live free' campaign. And it has to be said that the marketing campaign building towards the reveal of one of the very few Indian lifestyle vehicles is undoubtedly causing excitement amongst those who are eagerly waiting to catch their first glimpse of the all-new Thar.
So, what can we expect from the new model?
Well, for starters, the new Mahindra Thar will be bigger than before, and it will have chunky design cues to enhance its rugged appeal, with its aggressively sculpted front bumper design and wheel arches. The new Thar will also come with a factory-fitted hardtop roof, and a soft-top version should also be available.
The new Thar will also come with new powertrain options that will include petrol and diesel engine options. The petrol Thar will be available with manual and automatic versions. This means that it will be the first automatic Thar. The diesel model will be offered with the BS6 version of the company’s 2.2-litre mHawk diesel engine. While the engine develops 152bhp in the XUV500 and 140bhp in the Scorpio, it's specifications for the new Thar remain to be seen.
The earlier Thar CRDe was powered by the company’s older 2.5-litre turbo diesel mill, with 105bhp and 247Nm. It was offered with a five-speed manual gearbox and a low range gearbox, and in the updated 2015 model, it had a locking rear differential as well.
Being a 4x4, the new model will, of course, have a low range gearbox, and it's expected to have a locking differential for the rear axle as well. The new Thar will continue to be a rear-wheel-drive vehicle in the regular 2WD mode.
Before the reveal of the car, Mahindra will kick off a teaser campaign that will build towards the 15th August event. So stay tuned to autoX for all the updates.
Also read - 2015 Mahindra Thar Review: First Drive