New Ola-Nissan partnership will see Nissan and Datsun vehicles become a part of Ola’s growing fleet of cabs
Indian online cab hailing company, Ola and Japanese car maker Nissan’s India arm have entered into a first of its kind strategic partnership in India. Under this agreement, Ola’s wholly owned subsidiary, Ola Fleet Technologies PVT Ltd will facilitate a cab leasing programme for driver partners for which the cars will be bought from Nissan and its sister brand Datsun. But it does not end here as Ola has plans to enter more such partnerships in order to add over 1 lakh vehicles on its platform through its car leasing venture by the end of the year 2016.
Rahul Maroli, Vice President, Strategic Supply Initiatives at Ola said, “We are excited about our partnership with Nissan, which is growing as one of the preferred brands amongst cab drivers in the country. Through this partnership, Ola's subsidiary will make available best in class vehicles to Ola driver partners, creating employment and subsequently entrepreneurial opportunities for hundreds of thousands of them. We are excited about working with Nissan, known for its cutting edge technology and look forward to more such partnerships in the coming months, to creating mobility options customized for the Indian market."
Arun Malhotra, Managing Director, Nissan Motor India said, “The growth in the cab industry has been remarkable in the past couple of years in India and Ola, has revolutionized this space, impacting millions of customers and driver partners. Nissan has a strong presence in the fleet segment globally and in India, we see great potential. Our flagship models from both Nissan and Datsun brands are well equipped to cater to the fleet segment offering the much sought after features like space and fuel efficiency. We expect this partnership to further contribute to the growing personal transportation ecosystem in India.”
Looking forward, Ola’s user base comprising of Indians from different parts of the country will help collect valuable consumer mobility insights and preferences across the nation. The plan is to then use these insights to develop customized vehicles for the taxi market which can then be procured under such agreements and partnerships.
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