Renault India has rolled out a nation wide mobile showroom and customer engagement activities campaign called ‘Passion on Wheels’.
Renault India’s new ‘Passion on Wheels’ is a nationwide customer-focused initiative. It consists of fully functional mobile showroom designed to provide complete experience of a Renault dealership. The campaign targets customers in the Tier II and Tier III markets of India.
The ‘Passion on Wheels’ campaign features a mobile dealership with a vehicle on display as well. This is to provide a doorstep dealership service to customers where Renault showrooms are not at an arms length. Apart from showcasing Renault’s entire product range, the campaign also features test drive facilitation, car booking enquiries, and other interactive activities.
Renault’s ‘Passion on Wheels’ will be a three-month long initiate which will be showcased to customers over 300 markets. The campaign will cover states including Punjab, Haryana, Uttar Pradesh, Rajasthan, Gujarat, Maharashtra Telangana, Bihar, Odhisa, Chhattisgarh and Assam among more. The campaign will be showcased to customers over one to two days in each city in association with the brand’s dealer partners.
Currently, Renault has a dealer network which consist of 270 sales outlets in India. Renault aims to increase that number to 320 outlets by the end of 2017.