By delivering 4,107 cars across the globe in 2018, Rolls-Royce has achieved the highest annual sales figures in its 115-year history
2018 has been a very good year for luxury car brands and the numbers achieved by Rolls-Royce Motor Cars bear testimony to this fact. The premier luxury carmaker witnessed a strong demand across its model range, with its flagship sedan, the Phantom, and its first-ever SUV offering, the newly-launched Cullian, becoming major growth drivers.
Reflecting on the company’s performance for the year, Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars, said, '2018 was a most successful, record-breaking year for Rolls-Royce. We have seen growth in all our regions around the world. At Rolls-Royce, we are deeply focused on each and every one of our customers and are delivering on their demanding expectations. The Home of Rolls-Royce at Goodwood is acknowledged and celebrated as a global centre of luxury manufacturing excellence, where our skilled, dedicated team create the world’s finest, most sought-after luxury products. We set a formidable mark in 2018: I am confident it will prove the spur to even greater success in 2019.'
Apart from besting its sales figures, the BMW-owned brand also managed to add 200 new employees to its workforce in 2018, making the total strength cross the 2k mark for the first time since 2003. Further, the first lot of the Cullinan SUV was delivered to discerning customers by the end of 2018, and the marque also claims that its forward order book for the Cullinan is already filled till the second half of 2019. In terms of the customer base, the Americas continued to remain the company's largest market in 2018.