The BMW owned carmaker, in its 111 years of history, sold more than 4,000 cars in a calendar year for the first time.
Selling 12% more cars than last year, Rolls-Royce sold maximum cars in one year in 111 years of its existence. The British luxury car manufacturer sold a total of 4,063 units worldwide in 2014 between January and December. It sold 3,630 units last year in the same duration.
This phenomenal performance can be blamed on 40% better sales in Europe, 30% in North America and 20% in the Middle East. A lot can be blamed on the launch of two new models – Wraith and Ghost Series II. Despite these two new models, the Phantom series still remains the main product for the brand. Among all of the 127 dealerships Rolls-Royce has globally, the Abu Dhabi dealership sold maximum number of cars.
Customisation also contributed a lot to the number of these luxury cars sold worldwide.
“Bespoke Collections including Waterspeed, Pinnacle Travel and Metropolitan, and unique creations such as the Maharaja Phantom Drophead Coupe contributed to Rolls?Royce sustaining its leadership on individualisation,” the company said.
Commenting on the sales, Torsten Müller-Ötvös, Chief Executive of Rolls-Royce, said, “This fifth consecutive record year saw Rolls-Royce Motor Cars break through the 4,000 car sales level for the first time in its history. The result confirms that our strategy of balanced, sustainable and profitable growth is delivering and that Rolls-Royce remains the world’s leading luxury goods brand.”
In terms of sales, the top five markets where the carmaker sold majority of its units were USA, China, UAE, UK and Saudi Arabia.