Tata announces Impact Design 2.0 philosophy

By Tushaar Singh Gill | on January 19, 2018

The three new Tata models teased for the upcoming Auto Expo are very likely to incorporate this new design language.

Tata Motors has officially announced the Impact Design 2.0 philosophy, which will be implemented on its future range of cars.

Tata claims that the Impact 2.0 builds on the Impact Design philosophy launched in 2016, under which the Tiago, Hexa, Tigor and Nexon were created and launched. Impact Design 2.0 is a sharper, more contemporary expression of the now recognisable Tata Motors’ design language.

The company says that for the Impact 2.0 design language, the exteriors will be defined by segment leading wheel sizes which will give its cars stance like no other, and the strong proportions give the cars incredible road presence. The details will further strengthen and will reflect India-Global design inspiration. The body colours will ensure a striking appearance in every light condition.

Furthermore, Tata ensures that the interior design will be clean, clutter free, and will be a blend of a great balance of design flourish and practicality. The interior cocoons the occupants in comfort, and ensure every function is within arms’ reach. The use of high quality materials will enhance the experience. The colour combinations will be premium and luxurious. The user interface and graphics of the infotainment system will be intuitive and clear.

As per tata, the Impact Design 2.0 is refreshed under the 3 ‘Ex’ - Exciting Proportions, Expressive Surfaces & Extraordinary details, and 3 ‘In’ -  Inviting Spaces, Intelligent Choices & In-Touch Interfaces.

Tags: Tata Motors

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