The world’s largest Bugatti showroom in Dubai has been inaugurated.
Bugatti has announced that they have strengthened their partnership with Al Habtoor Motors with the inauguration of a brand new showroom on Sheik Zayed Road in Dubai.
Al Habtoor Motors is a long standing partner for sales and services for Bugatti, in the UAE. The partnership dates back to 2006 when Al Habtoor Motors became the official dealer partner for Bugatti and Bugatti Service Partner of Excellence in 2013. Al Habtoor Motors is the most successful Bugatti dealer in the world with a fleet of 55 Veyrons and consist of 26 percent of orders received for the Chiron across the globe.
Dr. Stefan Brungs, Member of the Board of Management of Bugatti Automobiles S.A.S. responsible for Sales, Marketing, and Customer Service said; “Many Bugatti customers who have been the closest and most loyal ambassadors of our brand for many years live in this region. Some of them are proud owners of car collections with even several Bugatti super sports cars. A passion for ultimate performance, luxury and individuality is especially in evidence here. The new showroom will not only be the perfect platform for the Chiron but also honours our special customers.”
Sultan Al Habtoor, President of Al Habtoor Motors stated “The UAE is always striving to be the best. Our target was therefore to bring the largest, most beautiful Bugatti showroom to the heart of Dubai. Here, our exquisite clientele can experience the unique nature of this fantastic brand in all its facets.”
This dealership is Bugatti’s 15th location in the brand’s global network and is the largest in the world. The dealership is spread over 240 square metres and the entrance features the legendary Bugatti horseshoe, the design element can be found on the radiator grille of Bugattis. The horseshoe designed entrance is almost four metres high. The entire dealership has been equipped with furniture from the Bugatti Home Collection with a specifically designed lounge. In the lounge, customers can privately configure their Chiron while technical achievements and design elements of the hyper-car that can be exhibited through animations on large screens. Visitors can also educate themselves about the three Bugatti brand values – Art, Forme and Technique, in the heritage section.