The name 'Stellantis' will signify the merger’s corporate identity, meaning individual brands under FCA and PSA will remain unchanged.
After announcing their 50:50 merger in October 2019, Fiat Chrysler Automobiles (FCA) and PSA Groupe (Peugeot S.A) have now christened the name of their joint corporate entity as Stellantis.
‘Stellantis’ is derived from the Latin word stello, which means ‘to brighten with stars.’ The company will soon reveal the logo of its new name as well. However, this is not going to become a brand in itself, which means there won't be any Stellantis branded vehicles – instead, the name Stellantis will signify the merger’s corporate identity. This will also mean that both groups will continue to sell their products with the same brand names as before. For example, FCA group vehicles will continue to be sold with Alfa Romeo, Fiat, Jeep, Chrysler, Dodge, Lancia, and Maserati logos, while PSA products will be sold as Citroen, Peugeot, DS, Vauxhall, and Opel.
The joint official statement said, ‘Stellantis draws inspiration from the new and ambitious alignment of storied automotive brands and strong company cultures that in coming together are creating one of the new leaders in the next era of mobility while at the same time preserving all the exceptional value and the values of its constituent parts. Stellantis will combine the scale of a truly global business with an exceptional breadth and depth of talent, know-how and resource capable of providing the sustainable mobility solutions for the coming decades. The name’s Latin origins pay tribute to the rich history of its founding companies, while the evocation of astronomy captures the true spirit of optimism, energy, and renewal driving this industry-changing merger.’
The completion of the merger is expected to occur in the first quarter of 2021. Once that is done, the FCA-PSA group will become the fourth-largest automobile OEM in the world. Since both FCA and PSA also have a presence in the Indian market, it’ll be interesting to see how the dynamics between the two brands work out in India.
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