Ford and Google have announced a six-year partnership, which will create unique services and capabilities for Ford customers and accelerate Ford’s transformation plan. The partnership will begin in 2023.
Legendary American carmaker Ford and the largest multinational tech company in the world are joining hands to recreate the connected car experience. Ford and Google have just agreed to a six-year partnership deal, which will start in 2023. In what will be a first-of-its-kind partnership, Ford will aim to create unique and unparalleled services and experiences for its customers, with the help of Google technology features.
There is no doubt that in-car technologies and connectivity are very much at the forefront of future automobile development, and that is why Ford has also announced that Google Cloud will be its preferred cloud provider. This will allow Ford to leverage Google’s world-class expertise in data, artificial intelligence (AI), and machine learning (ML).
Ford and Google will also establish a new collaborative group called 'Team Upshift'. This will allow both companies to leverage each other's talent and assets. The team will work on new innovations to create personalised consumer experiences, such as developing new retail features for customers looking to buy a car or creating new ownership offers and services.
According to their press statement, 'both companies share the same vision for an enjoyable, safer, and efficient connected vehicle experience, which is built to minimize driver distraction and keep customers at the forefront of technology'. Some of the technologies that we will see from this partnership will most likely include voice and gestures technology, connected apps with over-the-air updates, world-class navigation and maps, and maybe even autonomous driving features.
'As Ford continues the most profound transformation in our history with electrification, connectivity, and self-driving, the coming together of Google and Ford establishes an innovation powerhouse truly able to deliver a superior experience to our customers and modernise our business,' said Jim Farley, President and CEO of Ford.