Hyundai tops J.D. Power 2019 India Sales Satisfaction Index. According to the survey, it has also been noticed that customer demands and tastes are evolving in the country, as more and more people are focusing on styling, technology, and performance of a vehicle before making a purchase.
The results of the J.D. Power 2019 India Sales Satisfaction Index are out. Hyundai, with a score of 873 points on a 1,000-point scale, has come out on top in the overall sales satisfaction survey, while Mahindra, at 872 points, isn’t that far behind, in second place. With 854 points, Toyota is placed third in the survey. According to the findings, it’s also come to notice that overall sales satisfaction for the mass-market segment is 846 points – an increase of 4 points from 2018.
The 2019 India Sales Satisfaction survey is based on responses from 6,583 new-vehicle owners from across the country, who purchased their vehicle between September 2018 and June 2019. According to J.D. Power, the aforementioned survey takes six factors into account – dealership facility (22%), delivery process (21%), dealer sales consultant (21%), paperwork completion (17%), working out the deal (15%), and dealership website (3%).
More importantly, this year’s survey also showed that consumer demands and tastes are steadily evolving in the country. People now focus more on vehicle styling, both exterior and interior – 9 per cent more than in 2018 – the study concludes. Similarly, consumers now more on the importance of technology, performance, and reliability of a new vehicle. On the other hand, customer concerns over the price of a vehicle/ instalments and ability to obtain financing are declining, as noted in J.D. Power 2019 survey.
Other key findings are as follows
Prices on the rise, more so for small cars: Over the past three years, prices have gone higher by 5% this year and 11% higher than 2017, as per the survey. The increase was most evident in the small car segment, which saw a jump of 9% from 2017.
Fewer buyers experience sales pressure: Customer-indicated problems such as dealers being 'pushy' while selling a vehicle has declined (15% in 2019 vs. 22% in 2018).
Faster and smoother delivery: ‘The time between booking a new vehicle to actual delivery has dropped to 10 days from 12 days in 2018.’ Vehicles are also being delivered without problems, such as unwashed vehicles, scratches & dents, and missing features.