Hyundai, the Official Partner of the 2018 FIFA World Cup Russia, has enlisted multi-platinum Grammy Award winning band Maroon 5 to record a version of Bob Marley & The Wailers' iconic song ‘Three Little Birds’.
The new campaign will launch for the first time at the 2018 FIFA World Cup Russia with a new television advertising campaign. In addition, a music video has been created by Grammy award winning director Joseph Kahn featuring Hyundai’s new Santa Fe and fuel cell electric Nexo models.
The television advert, which highlights Hyundai’s smart technology, will be broadcast during the FIFA. It was shot against a football stadium backdrop and shows the band performing their version of 'Three Little Birds'.
The smart technology that features in the commercial includes Forward Collision Avoidance Assist, which prevents a driver bumping in to a bus outside the football stadium, and Safe Exit Assist, which automatically locks the doors when trying to opening them in order to secure passenger safety in vehicle.
Automotive manufacturers are making more safety features available in a bid to aid more convenient driving. To celebrate and embrace these changes, Hyundai has launched this new campaign for 2018 to communicate its brand messaging.
Head of Marketing Division, Hyundai Motor Company, Minsoo Kim said: 'Hyundai has a long-standing history in football as a proud sponsor of FIFA since 1999. Hyundai’s endless efforts to elevate its brand are to be smart and more innovative in the future. For the 2018 FIFA World Cup Russia. Maroon 5’s modern take on "Three Little Birds" tells people to forget their worries; reflecting Hyundai’s new "Hyundai exists to enhance everyday lives with quality time" campaign, which informs customers about using our smart technology to keep safe and worry free while on the roads.'
This year, as well as working with Maroon 5 to release 'Three Little Birds', Hyundai has also created the ‘FIFA World Football Museum’ exploring the history of football and fan culture for fans. There are also a number of competitions throughout the tournament that fans can enter to win various prices.
You can watch the commercial below: