With the arrival of Turtle Wax in India, petrolheads across the country who indulge in weekend TLC sessions with their vehicles have all the reasons to rejoice.
Chicago-based global car care brand Turtle Wax has today announced its entry into the Indian market as Turtle Wax Car Care India Pvt. Ltd. The brand has launched its entire range of vehicle care/appearance enhancement products for both four-wheelers & two-wheelers. From plastics to wheels, tyres, upholstery, and paintwork, Turtle Wax's range has a product for all kinds of surfaces.
To celebrate its launch in India, Turtle Wax has launched a special 'Namaste India' car care kit, which includes an exterior foam wash (ICE SNOW FOAM WASH), an interior cleaner (QUICK & EASY TURTLE WAX INTERIOR 1), an interior & exterior surface protector (QUICK & EASY TURTLE WAX INSIDE & OUT PROTECTANT), a Carnauba wax polish (TURTLE WAX ICE SEAL N SHINE), an interior deodoriser (TURTLE WAX ODOR-X) and rain-repellent windshield fluid (CLEARVUE RAIN REPELLANT).
Sharing his thoughts on the brand's entry into the Indian market, Mr Denis John Healy, (Executive Chairman, Turtle Wax) said, 'Our entry into the Indian market adds a fantastic new chapter to our history. We are thrilled to be here and offer our world-class product suite to weekend warriors and enthusiasts alike. India is unarguably the most vibrant and diverse automobile market in the world. This country not only holds great promise for the business but is of strategic significance to our global trade channels.'
Apart from targeting novice users with its 'Quick & Easy' product range and professional car/bike detailing chains across the country (with its Hybrid Solutions Ceramic range), Turtle Wax also aims to tie up with numerous OEMs in India by offering its Professional Series products & Ceramic coating solutions. Mr Sajan Murali Puravangara has been chosen to lead Turtle Wax's operations in India as Country Manager & Director.
Sharing his thoughts, Mr Puravangara said, 'We have entered India with the launch of a complete range of products to give our customers the flexibility and options they seek...while we have multiple distributors across the country, we also plan to set up Turtle Wax branded loyalty detailing stores to provide our variety of innovative services and products for personalized customer selection.'
In coming months, Turtle Wax is also likely to organise some vintage car shows & road trip events across the country to further advertise its presence. Meanwhile, the brand is now being solicited for enquiries by potential authorised retailers/distributors as well as for OEM tie-ups.