Mercedes-Benz has become the most popular luxury carmaker across the world in 2016.
Mercedes-Benz has grown globally at a rate of 11.30 per cent in 2016 on a year-over-year basis to become the number one luxury car maker on the sales front. Mercedes-Benz has sold 20,83,888 worldwide in 2016. In comparison, BMW grew on the sales front in 2016 by 5.20 per cent by selling 20,03,359 cars worldwide during the years. Audi came in behind BMW with worldwide sales of 18,71,350 units in 2016 with a global growth percentage of 3.80 per cent. At fourth place was Jaguar with a global sales figure of 5,83,313 units while having grown by a staggering 20 per cent on a year-over-year basis. Volvo cars claimed the fifth most popular luxury carmaker spot globally with sale of 5,34,332 units worldwide in 2016.
“2016 was the most successful year for Mercedes-Benz in the history of the company, and the sixth record year in succession. With new cars pioneering design that inspire our customers and with particularly strong growth in China and Europe, we have climbed to the top of the premium segment. And we are accelerating further – with new technologies, products and services,” Dieter Zetsche, chairman of the Board of Management of Daimler AG and head of Mercedes-Benz Cars, said.
Mercedes-Benz was the best-selling luxury car brand in Germany, Italy, Portugal, Japan, South Korea, Australia, Taiwan, the US and Canada.
Meanwhile, here at home in India Mercedes-Benz sold a commendable 13,000 units in 2016 despite challenging circumstances such as the diesel ban in some parts of the country.
Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “Clocking more than 13,000 for two consecutive years is an achievement for us, given the uncertainties and challenges we faced last year. We are very satisfied with our strategy, which has been bearing fruits and makes us the most preferred luxury car brand for the discerning customers. Today, Mercedes-Benz, despite facing market challenges, has been able to retain the impeccable trust of the customers. Our strong sales momentum in 2016 underlines this customer trust on a winning brand, which strengthened the brand’s position and market share, more than ever before. Our unmatched product strategy, network expansion drive, comprehensive financial programmes, supported by innovative and value-driven service excellence initiatives, buoyed our momentum.”
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