The Volkswagen Group has decided to rename its Truck & Bus division to Traton Group. This new branding is claimed to be done in order to increase independence towards capital market readiness. The official name change is expected to be effective by Q3 this year.
Traton will now include Volkswagen’s well recognised commercial brands - MAN, Scania, Volkswagen Caminhões e Ônibus and RIO. These brands will retain their own identity, but will fall under the umbrella brand of Traton Group.
Andreas Renschler, CEO of Volkswagen Truck & Bus Group and member of the Board of Management of Volkswagen AG, said, “The new name Traton is a major milestone on our road to become Global Champion of the transportation industry. Since our foundation, we have grown together faster than expected. Traton provides us with more independence. It will further strengthen our Group’s joint identity and uniqueness. The new name will also foster our visibility as the leading Group for innovative transportation solutions. It will increase our attractiveness for new talents as well as for capital markets”.
Volkswagen claims that the transportation sector is facing major changes due to increasing transportation volumes, higher emission standards and customer demand for efficient, sustainable and competitive solutions. Traton has been established to combine the spirit of a startup with the extensive experience of traditional brands.