Genesis is to Hyundai, just like what Lexus is to Toyota. It is essentially Hyundai’s luxury arm.
At its first-ever Investor Day, HMIL confirmed its plans to launch the Genesis brand in India.
Hyundai will assemble Genesis cars at one of its local plants, rather than bringing them as CBUs.
The South Korean carmaker plans to launch Genesis by the year 2027.
While the carmaker is yet to confirm its first models, we expect it to make its foray with an SUV.