Land Rover to showcase its six millionth vehicle in Shanghai

Land Rover has fitted its 6,00,000th vehicle, the Range Rover Vogue SE, with bespoke puddle lamp graphics to celebrate the manufacturing milestone.

The illuminated graphic, which replaces the standard Range Rover silhouette, is projected through a magnifying glass onto the ground every time the luxury SUV is unlocked.

The same graphic was projected on the wall of Land Rover’s manufacturing facility in Solihull when the vehicle rolled off the production line.

Andy Goss, Director, Group Sales Operations, Jaguar Land Rover, said: “For 67 years Land Rover has been building the world's most capable all-purpose vehicles.  Over this period, a range of ground-breaking innovations and technologies have blended great design, refinement and unmatched all-terrain capability.

“It’s fitting that the 6,000,000th Land Rover to be produced is a Range Rover, since this year marks the 45th anniversary of the original Range Rover’s launch and even today, the vehicle remains peerless. With the growth of sales in China since the latest version of the Range Rover was introduced in 2012, it is entirely appropriate that this landmark vehicle is destined for a Chinese customer.”

Land Rover’s 6 millionth vehicle will make its debut at the Shanghai Auto Show this week and will be subsequently displayed at a number of events within China.