Kia Cars Price List in India
Upcoming Kia Cars
About Kia Cars
Kia Motors Corporation is headquartered in Seoul and is among South Korea’s largest car manufacturers, with sales figures reaching nearly 3.3 million vehicles in 2015. On an average, it produces over 1.5 million vehicles per annum at its 14 manufacturing facilities in eight countries. These are sold through an extensive dealership network spanning across 172 countries. Kia Motors has witnessed a steady increase in its brand value since its entry into the top 100 global brands list in 2012. As a result, Kia’s brand value in 2017 stood at USD 6.7 billion, up by nearly 6 percent from the previous year.
Kia’s Corporate Identity, or brand logo, consisting of an oval that represents the earth and their name in English within it, expresses the way Kia keeps growing vibrantly in the global arena. The sleek oval and the red, the colour of passion, represent dynamism. The location of the name right in the centre represents the company’s accountability and credibility as well as their pride as a global automaker.
Kia’s origins can be traced back to December 1944, when it was operational as the Kyungsung Precision Industry (KPI), a manufacturer of steel tubing and bicycle parts. KPI gave Korea its first domestic bicycle in 1951 and in 1952, it renamed itself to Kia Industries. After a shutdown in 1986, Kia re-joined the passenger vehicle industry in partnership with Ford. After a weak production run, Kia declared bankruptcy in 1997 only to be purchased by Hyundai Motor Company later in 1998.
Kia announced its foray into the country in April 2017 by signing a MoU with the government of Andhra Pradesh to set up a manufacturing facility in Anantapur. The first phase of the plant, being built at an investment of USD 1.1 billion, will cover 23 million square feet (213.7 hectares) and once fully operational, will provide approximately 3,000 jobs to achieve a target of producing 300,000 cars annually. The construction process is planned for completion by the end of the first quarter of 2019, with vehicle production earmarked to begin in the latter half of 2019.