F1: Visa Cash App RB Formula One Team is AlphaTauri's New Identity for the 2024 Season

Formerly known as AlphaTauri Formula 1, the F1 Team has now officially announced its rebranding to Visa Cash App RB Formula One Team, clearly highlighting Red Bull's connection. The squad, which debuted in 2006 under the name Toro Rosso, changed its name to AlphaTauri in 2020 to promote the Red Bull fashion brand, the parent corporation of the team. Now that long-time team head Franz Tost has retired, the team is entering a new chapter under the leadership of former Ferrari Deputy Team Principal and Racing Director Laurent Mekies. On February 8, the team will present its refreshed image at a launch event in Las Vegas.

The RB20, which will be raced by Max Verstappen and Sergio Perez in 2024, along with the F1 Academy entries for both teams, will prominently display the Visa logo, marking its debut as the first global sponsor for the Red Bull-owned teams. The addition of Cash App, which was originally announced in 2021, further cemented the team's financial support, and this partnership is Visa's first major sponsorship arrangement in fifteen years.

Also Read: F1: McLaren's CEO Zak Brown Positive on Team's Performance, Hopes to Challenge Red Bull in 2024

The team will formally change its name to the Visa Cash App RB Formula One Team starting in 2024. This move brings them closer to the Red Bull operation, which has a history of successfully cultivating young drivers through its partnership with the Faenza squad.

F1: Visa Cash App RB Formula One Team' Drivers

Yuki Tsunoda will be returning for his fourth season with the team in Formula 1, and Daniel Ricciardo will continue in his current role after replacing Nyck de Vries in the middle of 2023.

With the hiring of Laurent Mekies and the resignation of Franz Tost, the team is undergoing a period of profound change. The squad is hoping for a better season in 2024 after coming ninth in the championship the previous year. 

Also Read: F1: Mercedes and Alpine Announce Livery Launch Dates for 2024 Season

Components from Red Bull's RB19, which won 21 of 22 races in 2023 and dominated the whole season, will be incorporated, according to CEO Peter Bayer's recent disclosure. As they get ready for the next racing season, the Visa Cash App RB Formula One Team is making this strategic step to improve their performance.

In the 2023 constructors' standings, AlphaTauri secured an eighth-place finish, surpassing both Alfa Romeo and Haas with a series of late-season performances that accumulated valuable points for the team.