Formula 1, Lenovo Renew Global Partnership Deal as Motorola Set to Become Global Smartphone Partner

Formula One has confirmed Lenovo as its Global Partner, with the tech giant becoming the title sponsor of two Grand Prix starting with the 2025 season. Lenovo will continue to provide the racing championship with cutting-edge technological products, services, and solutions to help with on-track and remote Grand Prix delivery. As per the deal, Lenovo Group subsidiary Motorola will join F1 as a global smartphone partner. Moreover, Lenovo will sponsor two races per season as the title sponsor, and Lenovo and Motorola will have more trackside branding at events. 

As an Official Partner, Lenovo technology has been an integral part of F1's operations since 2022. The former has been helping F1 deliver its best-in-class broadcast product using its servers, edge devices, and on-site High-Performance Computing (HPC) solutions. Lenovo's Asset Recovery Service further supports F1 in achieving its goal of being Net Zero by 2030 and reducing emissions as part of a broader sustainability strategy. It contributes to making sure that outdated computer hardware is recycled in an environmentally and socially responsible way.

Due to the recent surge in F1's popularity, companies from many sectors are vying to be associated with the series as sponsors and partners. Santander was recently unveiled as a new official partner, to capitalise on F1's growing prominence in the US. Santander's present sponsorship of Ferrari expires at the end of the year, and it will join the growing list of F1 partners.

Also Read: F1: Santander Becomes Official Formula 1 Partner Following Ferrari Departure

A Strengthened Partnership

Innovative solutions to various challenges continue to be explored through close collaboration between Lenovo's Centres of Excellence and F1's technical teams. One such example is the utilisation of Edge Compute AI and onsite solutions to enhance operational efficiency during live F1 broadcasts. In order to shape the future of the sport, F1 and Lenovo will keep building on their years of fruitful partnership.

Commenting on the development, Stefano Domenicali, CEO and President of Formula 1 stated, 'I am delighted that Lenovo will become a Global Partner of Formula 1. Since joining the sport Lenovo’s creativity and passion for technology and innovation have supported F1’s ambitions to create more once-in-a-lifetime moments for fans. Today marks a new chapter in a partnership that will only continue to grow from strength to strength. I look forward to continuing our work with Lenovo and using our shared commitment to precision, innovation, and sustainability to ensure F1 remains the world’s most technologically advanced sport for years to come.'

Also Read: F1: FIA Replies to Front flexi-wing Concerns, Says All Teams Comply

Yang Yuanqing, Chairman & CEO of Lenovo, said, 'We are thrilled to elevate our partnership to the next level becoming a Global Partner of Formula 1. Our vision at Lenovo is to harness the power of AI to create a smarter, more inclusive, and sustainable world, accessible to everyone. Through our groundbreaking partnerships, like the one with Formula 1, we are pushing the boundaries of innovation and performance. Together, we’re not just shaping the future of technology and motorsport, but we’re also ensuring that cutting-edge technological advancements benefit all, creating unforgettable experiences no matter where they are in the world.'