MotoGP: Pramac Yamaha Partners with Alpine in New Sponsorship Deal

Pramac Racing has confirmed that Alpine will be a main sponsor for the 2025 MotoGP season. The announcement, made on Pramac’s social media channels, follows months of speculation. Alpine, active in Formula 1 and the World Endurance Championship, joins Pramac Racing as part of a new partnership. The official launch event for the Prima Pramac Yamaha MotoGP team will take place on 31 January. Prima will remain the title sponsor, with Alpine sharing branding on the team. This collaboration links two major names in motorsport and sets the stage for an exciting 2025 season.

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Pramac Yamaha MotoGP Team Principal Paolo Campinoti said: 'I am very proud of the start of this collaboration with Alpine, a historic brand that is now also a major player in F1 and WEC. This is the first time that a manufacturer present in the world's premier racing series has made such an important entry into MotoGP, and the fact that it has chosen Prima Pramac Yamaha MotoGP to do so is proof of what we have built over these years. Pramac Racing and Alpine are two realities that live competition in a dynamic, fresh and enthusiastic way, united by a passion for challenges.'

Antonino Labate, Director of Sales, Marketing and Customer Experience, Alpine said: 'In addition to Formula 1 and the World Endurance Championship, Alpine is strengthening its presence in Motorsport by becoming involved in the MotoGP World Championship, alongside the Prima Pramac Yamaha MotoGP team. This alliance will create new experiences for customers and fans passionate about motorsport. Alpine and Prima Pramac Yamaha MotoGP share common values, of course, but more importantly, the same spirit; the passion for performance.'

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The Italian team, featuring riders Miguel Oliveira and Jack Miller, will reveal its livery on 31 January.