WEC: Hyundai LMDh Programme Announced Under Genesis Brand

Hyundai is making a big move into endurance racing with a new LMDh prototype under the Genesis brand. This expansion, which follows earlier speculations, positions Hyundai to compete at the top level of sportscar racing. While Hyundai hasn't revealed when they will debut or whether they will join the World Endurance Championship or IMSA SportsCar Championship, the announcement is exciting for racing fans. Hyundai's future in the World Rally Championship after next season adds a twist to their racing plans. It's unclear how their sportscar program will fit with their current commitments and if they will continue to focus on both endurance racing and rallying. In the coming months, we’ll see how Hyundai's ambitious plans will impact the top motorsport scene.

A statement by Hyundai said: Genesis is proud to announce its ambitious entry into the world of endurance racing through the LMDh programme. Genesis is actively exploring programmes to strengthen its high-performance image, and after a thorough evaluation of various options, LMDh emerged as the most strategic choice for us at this time.

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‘We have carefully analysed LMDh and found it to be a natural fit for our motorsport ambitions and a valuable platform to drive the development of future mobility technologies for road cars. Endurance racing presents an unparalleled opportunity to showcase Genesis’ cutting-edge technology, design philosophy and performance-driven character in a highly competitive arena. This project is part of our broader vision for the future of mobility.

Hyundai and Motorsports

Hyundai's established reputation in rallying and touring car competitions has been well-documented. Their impressive achievements, including consecutive manufacturers' titles in the World Rally Championship and multiple drivers' titles in the FIA World Touring Car Cup, solidify their position as a formidable force in these disciplines.

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The recent announcement of their entry into endurance racing with an LMDh prototype marks a significant expansion of their racing program. While no official information has been released regarding the specific team or organization that will manage the LMDh program, previous reports suggest that Hyundai Motorsport's existing base in Alzenau, Germany, could play a central role in its operations.