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Luxury buyers are changing — and Mercedes-Benz is changing with them.In this candid conversation with Santosh Iyer, MD &amp; CEO of Mercedes-Benz India, Dhruv Behl digs into how the brand is responding to shifting customer expectations, evolving powertrain preferences, and an increasingly complex market landscape.Why is the E-Class E450 being chosen as a driver’s car? Why does diesel still account for nearly 40% of sales despite the EV push? And why does Mercedes-Benz believe that returning to iconic design and driving feel is critical to staying relevant?Santosh Iyer also explains the thinking behind the Mercedes-Benz–Hurun Wealth Report, what it reveals about where growth in India is really coming from, and how the brand is preparing for its next product offensive in 2026 amid supply and policy uncertainty.

Diesel Isn’t Going Away: Mercedes-Benz India | Exclusive Interview | autoX Awards 2025

Luxury buyers are changing — and Mercedes-Benz is changing with them. In this candid conversation with Santosh Iyer, MD & CEO of Mercedes-Benz India, Dhruv Behl digs into how the brand is responding to shifting customer expectations, evolving powertrain preferences, and an increasingly complex market landscape.

The E-Class has always been the mainstay of your portfolio. With the new E450 also being a driver’s car, are more customers reaching for the keys themselves?


Absolutely! The demand for the 450 specifically has been surprising – it’s nearly a 60:40 split between the E200 and the E450. Even the older generation of customers want to get behind the wheel now. The E450 ticks all the boxes, because it offers the perfect mix – it’s amazing behind the wheel but remains supremely comfortable in the backseat as well. It’s the sign of an evolving market where the price delta isn’t a barrier to engine class or size – customers simply want the best option available.

Diesel still makes up a large chunk of your sales and is expected to rise further following the GST revision. How difficult is it to plan the engine mix in such a dynamic environment?

It is definitely challenging. We honestly thought diesel demand would decline, yet it remains close to 40% of our total sales. With the recent GST adjustments offering Total Cost of Ownership (TCO) advantages, demand has surged even further. We have to be technology-agnostic – we have diesel, gasoline, and electric options. The key is agility. We need to plan with resilience, because fluctuations in policy or geopolitical issues can shift market sentiment and dynamics instantly. If we didn’t have the stock prepared for the recent rally, we would have missed capturing this market opportunity.



There is a sense that German manufacturers are going back to their heritage to differentiate themselves from new competitors. Do you agree?

You have to go back to your strengths. The German auto industry is known for cars that make you feel good and invoke a sense of passion. We decided to return to our core when it comes to styling, with iconic, timeless design. On the other hand, we are focusing on software-defined cars. It’s a combination of returning to iconic design while integrating cutting-edge technology and a superior user experience that sets the benchmark. If we don’t offer that unique experience, we will lose our distinct positioning.

EV sales as a percentage of the total industry have dipped recently. Does the government need to do more to push EVs?

The government has done its bit with a 5% GST rate compared to the much higher rates for combustion engines. For us, EV penetration is stable at around 9-10%. However, adoption depends heavily on value and the stability of the ecosystem. We have seen that any change in state-level taxation or incentives drastically alters the TCO equation. Factors like residual value and acquisition cost also create distortions. If the value proposition distorts, customer preference shifts immediately.

You recently released the Mercedes-Benz-Hurun Wealth Report. What was the rationale behind that?

In the last 30 years, we’ve sold around 2,00,000 cars. From 2014 to 2024, our growth correlated perfectly with India’s GDP growth. This index helps coordinate where Mercedes-Benz can grow next. It’s about mapping the rising wealth in India to potential market expansion and ensuring we are present where wealth is migrating.

Finally, what can we expect from Mercedes-Benz in 2026?

We always challenge the status quo. To stay on the volume side of the spectrum, we have to innovate and not just look at the money. Next year, we will continue our product offensive. While some models are currently unavailable due to global supply constraints, we expect to get them in the first quarter of next year. We will be busy with new products and initiatives designed to create value for the customer.<iframe width="1425" height="500" src="https://www.youtube.com/embed/9__ABKdJ9ZM" title="Top 10 Cars &amp; Bikes of 2025! | autoX Awards | Best of 2025" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen=""></iframe>

Diesel Demand, EV Stability, and the E450: Market Insights from Santosh Iyer, Mercedes-Benz India

The E-Class has always been the mainstay of your portfolio. With the new E450 also being a driver’s car, are more customers reaching for the keys themselves?

-The Mercedes-Benz price hike is due to rising material costs&nbsp;and a strong&nbsp;Euro-INR exchange rate. -The exact price adjustment will vary by model, depending on whether they are locally produced or imported.Mercedes-Benz India has announced that the prices of its cars will increase by up to 2% from January 1, 2026. This comes after recent GST updates, which had&nbsp;lowered prices on several models, including the A200d and GLC 300, as part of the&nbsp;company’s effort to pass on tax benefits to customers. <a href="https://www.autox.com/new-cars/mercedes-benz/">Mercedes-Benz</a> cites&nbsp;rising production costs, higher logistics expenses, inflation, and a strong&nbsp;Euro-INR exchange rate as key reasons for the revision.&nbsp;While the exact price hike for each model remains undisclosed, the company states that it will&nbsp;differ will vary across the range, based on whether a model is locally&nbsp;produced or imported.Commenting on the upcoming price hike,&nbsp;Santosh Iyer, Managing Director &amp; CEO, Mercedes-Benz India, said&nbsp;'Currency headwinds have persisted longer than we anticipated this year, with the Euro consistently&nbsp;trading over the INR 100 mark. This prolonged volatility affects every aspect of our operations, from&nbsp;imported components for local production to completely built units. In addition, rising input costs,&nbsp;increasing logistical expenses, in combination with inflationary costs, have significantly risen our overall operational costs.'Also Read:&nbsp;<a href="https://www.autox.com/news/car-news/new-mini-cooper-s-convertible-price-in-india-announced-practical-open-top-motoring-122456/">New Mini Cooper S Convertible Price In India Announced — Practical Open-Top Motoring</a>He further added, 'Thanks to RBI’s continuous repo rate reduction, enabling Mercedes-Benz Financial Services to pass on the benefits to end customers,&nbsp;thereby mitigating the price increase effect to a large extent.'<h2>Mercedes-Benz Price Hike: Key Reasons Explained</h2>The luxury automaker experienced significant cost pressures this year as the Euro remained consistently above Rs 100, inflating the&nbsp;price of imported components for both local and imported cars. In addition,&nbsp;rising costs for inputs, commodities,&nbsp;and logistics further&nbsp;added to the strain.&nbsp;While localisation offsets much of the pressure from inflation,&nbsp;commodity, logistics, and currency fluctuations, Mercedes-Benz India states that a targeted price hike&nbsp;is necessary to maintain sustainable operations.Also Read:&nbsp;<a href="https://www.autox.com/news/car-news/2026-kia-seltos-gets-these-5-new-features-for-the-first-time-122447/">2026 Kia Seltos Gets These 5 New Features for the First Time</a>&nbsp;According to the company, nearly 80% of Mercedes-Benz cars in India are purchased through financing, with MBFS&nbsp;(in-house lender) directly managing&nbsp;about half of them. To ease the effect of the price increase,&nbsp;MBFS has introduced specialised financing options that help minimise changes to monthly EMIs.&nbsp;

Mercedes-Benz Car Prices In India To Increase By Up To 2% From January 1

Mercedes-Benz India will increase car prices by up to 2% from January 1, 2026, with adjustments varying by model depending on local production or imports.

-The new GLB debuts as a fully electric SUV with an 85kWh battery, 800‑volt architecture, and ultra-fast 320 kW DC charging. -It boasts CLA-inspired styling, boxy proportions, increased headroom, and five- and seven-seat configurations. The second-generation <a href="https://www.autox.com/new-cars/mercedes-benz/glb/">Mercedes-Benz GLB SUV</a> has made its global debut, featuring significant updates, including a fully electric variant – the GLB with EQ Technology – that succeeds the former EQB. The electric GLB comes with an 85kWh battery pack, an 800-volt architecture, and ultra-fast DC charging of up to 320 kW, capable of adding around 260 kilometres of range in just 10 minutes. It is offered in two versions: the GLB 250+ EQ Technology (Long Range), which features a single rear-wheel-drive motor producing 264bhp and 335Nm, with a WLTP range of up to 631 kilometres;&nbsp;and the GLB 350 4MATIC EQ Technology (Performance AWD), which adds a second motor for all-wheel drive, generating 344bhp and 515Nm, while covering up to 614 kilometres on the WLTP cycle.&nbsp;Mercedes has confirmed that the GLB will initially launch as an electric vehicle EV), with additional battery-electric variants, including an entry-level version, set to join the lineup later. Read on for more details.Also Read:&nbsp;<a href="https://www.autox.com/track-test/mercedes-amg-cle-53-coupe-at-autox-awards-best-cars-of-2025-ranked-122186/">Mercedes-AMG CLE 53 Coupe at autoX Awards: Best Cars of 2025 Ranked</a>For drivers not yet ready for full electrification, Mercedes-Benz has confirmed that it will offer the new GLB with a mild-hybrid setup. The upcoming GLB will feature advanced 48V mild hybrid technology, paired with the new 1.5-litre four-cylinder petrol engine, also found in the CLA. The 48V system will enable limited electric-only driving, supported by a 1.3kWh battery,&nbsp;with the electric motor seamlessly integrated into the 8-speed DCT gearbox. The modern gasoline engine in the GLB will launch with three power levels. Buyers will get to choose&nbsp;between front-wheel drive or the more capable 4MATIC all-wheel drive.<h2>2026 Mercedes-Benz GLB: Design and Features</h2><img src="https://images.autox.com/uploads/2025/12/_Mercedes-Benz-GLB-Electric-(1)-1765252948448.webp" alt="_Mercedes-Benz GLB Electric (1).jpg" style="width: 100%; height: auto;">
 
 The new GLB maintains its signature boxy, upright SUV shape but is now noticeably larger. It has grown by 98mm in length and 27mm in width, and features a 60mm longer wheelbase. Though slightly lower (14mm decrease in height), the SUV looks sharper than before. The front design is inspired by the CLA, while there are unique grille designs for the electric and ICE versions,&nbsp;complemented by slender, connected headlights. Other highlights include flush door handles, subtle fender flares, and a linked taillight with the signature three-point-star illumination pattern.<img src="https://images.autox.com/uploads/2025/12/_Mercedes-Benz-GLB-Electric-Interior-1765252999539.webp" alt="Mercedes-Benz GLB Electric Interior.jpg" style="width: 100%; height: auto;">
 The new GLB remains a versatile choice, with five- and seven-seat configurations. Its high-tech cabin features the optional MBUX Superscreen, a large digital panel incorporating a 10.25-inch instrument cluster and dual 14-inch displays for navigation and passenger interaction. This system utilises <a href="https://www.autox.com/new-cars/mercedes-benz/">Mercedes</a>' latest operating system, which integrates an AI voice assistant and Google Maps.Also Read:&nbsp;<a href="https://www.autox.com/reviews/car-reviews/2025-bmw-x3-vs-mercedes-benz-glc-vs-lexus-nx-350h-comparison-121266/">2025 BMW X3 vs Mercedes-Benz GLC vs Lexus NX 350h: Comparison</a>The SUV also boasts increased headroom across all rows – up to 35mm in the front, 68mm in the second, and 10mm in the third. The electric GLB features dual storage options, offering a 127-liter front trunk and a rear cargo space of 540 litres in the five-seat model (480 litres in the seven-seat version). When the&nbsp;rear seats are folded flat, total storage expands to 1,715 litres.

2026 Mercedes-Benz GLB Breaks Cover, Gets All-Electric Variant with up to 631 km Range

The 2026 Mercedes-Benz GLB SUV has made its global debut, featuring significant updates, including a fully electric variant – the GLB with EQ Technology – that succeeds the former EQB.

-Mercedes-Benz has&nbsp;teased the G-Class Cabriolet prototype with retractable soft-top. -Testing has begun in Austria, and cold-weather trials are set to take place later in Sweden.Mercedes-Benz is preparing to bring back the G-Class convertible to the global market after more than ten years, and the first official images of it in a prototype form are now officially out. The new G-Class Cabriolet has started its early testing phase&nbsp;in Austria as engineers collect detailed performance data to ensure it&nbsp;offers a true G-Class feel, even with the roof down. Mercedes confirms that the prototype will also undergo rigorous cold-weather testing. To jog your memory, the <a href="https://www.autox.com/new-cars/mercedes-benz/g-class/">Mercedes-Benz G-Class</a> Convertible was teased in September, suggesting familiar styling cues. The biggest update, however, is the switch from a conventional&nbsp;hard top to a retractable soft-top roof. <div style="width: 100%; height: auto;" class="post-image">
 <img src="https://images.autox.com/uploads/2025/12/Mercedes-G-Class-Cabriolet-Prototype-1764932113964.webp" alt="Mercedes G-Class Cabriolet Prototype.jpg" style="width: 100%; height: auto;">
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 <h2>Mercedes-Benz G-Class Cabriolet: Here's What You Can Expect ?</h2>The prototype images suggest that the upcoming model stays true to the G-Class’s iconic, boxy silhouette. Signature elements such&nbsp;as the slab-sided doors with protective bars, the flat bonnet, upright proportions,&nbsp;and pronounced wheel arches all appear to be intact. Like the earlier<a href="https://www.autox.com/news/car-news/mercedes-benz-g-class-cabriolet-prototype-teased-ahead-of-debut-with-retractable-soft-top-122351/"> G-Class Cabriolet</a>,&nbsp;the new version will also use a folding soft-top roof.&nbsp;That said, it will set itself apart from its predecessor with a more practical&nbsp;four-door layout instead of the former two-door design.Mercedes-Benz hasn’t revealed any details about the powertrain yet, though the presence of a rear differential strongly hints at a combustion-powered variant. The open-top may also offer an electric version using the G580’s EQ architecture. The Cabriolet is also likely to continue to carry the robust off-road components that give the G-Class its legendary&nbsp;capability.Also Read:&nbsp;<a href="https://www.autox.com/reviews/car-reviews/mercedes-amg-cle-53-review---brutally-stylish-121757/">Mercedes-AMG CLE 53 Review - Brutally Stylish</a>Currently, there is no official launch date for the G-Class Cabriolet,&nbsp;but industry reports and the latest prototype images&nbsp;suggest a European debut sometime in the summer.

Mercedes-Benz G-Class Cabriolet Prototype Teased Ahead of Debut With Retractable Soft-Top

The new G-Class Cabriolet has started its early testing phase in Austria. Mercedes-Benz has confirmed that the off-roader's cold-weather trials are set to take place later in Sweden.

It’s rare for a car to win the coveted ‘Best of’ award by being understated, yet the Mercedes-Benz E450 does exactly that – an absolute masterclass in sleeper performance. At first glance, it seems like a standard E-Class – elegant and comfortable – and as our first drive review noted, its AMG Line cues are so subtle that if you blink, you might miss them. The 18-inch AMG wheels look small and uninspiring. This car doesn’t shout; it whispers. There are no aggressive wings or carbon-fibre splitters. And then you see it in action on the track – it clocked a lap time of 1:10.1 at the BIC. That’s not just fast – that’s staggering. This lap time is a testament to its chassis engineering, considering this is a long-wheelbase luxury sedan, not a lightweight sports car. In fact, it’s faster than many dedicated sports coupes and hot EVs. Also Read:&nbsp;<a href="https://www.autox.com/videos/mercedes-benz-e450-vs-bmw-530li-lwb-the-long-game-of-luxury-sedans-autox-121611/">Mercedes-Benz E450 vs BMW 530Li LWB | The Long Game of Luxury Sedans | autoX</a>

The secret lies in the ‘450’ badge. Beneath the unassuming exterior sits a formidable 3.0-litre inline-six turbocharged engine. Paired with a 48V mild-hybrid system, it produces 381bhp and 500Nm of torque, propelling the car from 0 – 100km/h in just 4.5 seconds. It’s a big, heavy car, but the way it masks all that mass when you floor the throttle is mesmerising. Power delivery is smooth and assured, climbing beautifully up the rev range. While it does feel slightly more front-heavy than the four-cylinder E200, the 4Matic all-wheel-drive system manages the power with such competence that it remains balanced. It’s not only quick in a straight line but also tackles corners with unexpected poise, only showing its limits if you attempt an aggressive, high-speed direction change.

But performance alone didn’t seal the E450’s victory. It’s a ‘Best of 2025’ winner because it’s a complete package, one that refuses to compromise. It offers AMG-level excitement for the driver—fronted by the full MBUX Hyperscreen and a 4D Burmester sound system—while spoiling rear passengers with indulgent comfort. This is, after all, a long-wheelbase cabin with reclining seats, electronic sunblinds, and S-Class-like legroom. The hydro-pneumatic Airmatic suspension is the heart of its dual nature. This system is the true enabler, providing a cushioning effect over potholes that no rival can match, while simultaneously preventing the body roll that would otherwise plague a car of this size on a fast lap. The result? You come out grinning after every drive.Also Read:&nbsp;<a href="https://www.autox.com/reviews/car-reviews/2025-mercedes-benz-e-class-450-first-drive-review-120958/">2025 Mercedes-Benz E-Class 450 First Drive Review</a>

The E450 is built for the evolved Indian market – a car that proves that you don’t have to completely sacrifice S-Class-like comfort for AMG performance. It’s the ultimate sleeper – it knows that real speed doesn’t shout; it simply moves. It might just be the most complete, desirable, and effortlessly impressive car of 2025.


[tabs]

[tab title="Mercedes-Benz E-Class LWB (Lap Time: 01.10.1)"]

<table cellpadding="1" cellspacing="1" width="100%">
 <tbody>
 <tr>
 <th scope="col">PARAMETERS</th>
 <th scope="col">POINTS</th>
 <th scope="col">SCORE</th>
 </tr>
 <tr>
 <th scope="row">QUALITY</th>
 <td>5</td>
 <td>4.5</td>
 </tr>
 <tr>
 <th scope="row">COMFORT &amp; SPACE</th>
 <td>5</td>
 <td>4.5</td>
 </tr>
 <tr>
 <th scope="row">REFINEMENT</th>
 <td>5</td>
 <td>4.5</td>
 </tr>
 <tr>
 <th scope="row">DESIGN</th>
 <td>5</td>
 <td>3</td>
 </tr>
 <tr>
 <th scope="row">DRIVETRAIN</th>
 <td>5</td>
 <td>4</td>
 </tr>
 <tr>
 <th scope="row">RIDE &amp; HANDLING</th>
 <td>5</td>
 <td>4</td>
 </tr>
 <tr>
 <th scope="row">PRACTICALITY</th>
 <td>5</td>
 <td>3.5</td>
 </tr>
 <tr>
 <th scope="row">X FACTOR</th>
 <td>20</td>
 <td>12</td>
 </tr>
 <tr>
 <th scope="row">LAP TIME</th>
 <td>15</td>
 <td>7.4</td>
 </tr>
 <tr>
 <th scope="row">VALUE FOR MONEY</th>
 <td>30</td>
 <td>14</td>
 </tr>
 <tr>
 <th scope="row">TOTAL</th>
 <td>100</td>
 <td>61.4</td>
 </tr>
 </tbody>
</table>

[/tab]

[/tabs]

Mercedes-Benz E-Class LWB Wins Car of the Year - autoX Awards 2025

The Mercedes-Benz E450 effortlessly fuses supreme luxury with jaw-dropping performance. It’s this breathtaking duality that left the jury unanimous in its praise.

As longtime readers of the magazine will know, I’ve been an unabashed G-Wagon fan for decades. The G is one of those perplexing machines that don’t really make any sense, but at the same time, they are the best choices you can make. Why, after all, would anyone need a twin-turbo V8 engine in a car that was designed to go off-road and has three differential locks to make sure that it can tackle any terrain? Or why would anyone need side-exit exhausts that make an absolutely beautiful racket when you rev the car?And yet, that’s exactly what makes the G so special. The mechanical feel, the sheer solidity of its construction – well, it’s all intoxicating, really. Take the doors, for instance. As our instructor at the G Experience centre joked, ‘You can’t slam a G-Wagon’s door too hard – you simply need to use your strength to close it.’ When it shuts, with a solid sound of the central locking, it feels like you’ve sealed a vault full of precious jewels.

 
 
 
 


<h2>A Glimpse into History</h2>

Before participating in the G-Class experience, we toured the assembly line that’s been manufacturing every single G-Wagon since 1979. In fact, the G is exclusively built by Magna for Mercedes at the Graz plant – the only facility in the world to do so from day one.
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 <img src="https://images.autox.com/uploads/2025/10/Mercedes-Benz-G-Class-Experience-4-1760510668271.webp" alt="Mercedes-Benz G-Class Experience-4.jpg" style="width: 100%; height: auto;">
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 And we witnessed the whole plant and the processes through which a G-Wagon is built. Watching all of it in motion was fascinating. From various exterior colours to different interior trims, each G-Wagon feels like it’s made to a personal brief rather than a production quota. The pride that Graz takes in being home to the production of the G-Wagon is palpable – locals even boast about custom-built versions, like the ‘Popemobile’ based on the G580 electric, which was created for Pope Francis.

 
 
 
 


<h2>Proof is in the Pudding</h2>

But the real magic began at the G-Class Experience Centre, tucked away in a corner of Graz Airport. It’s here that the G’s mettle can be tested across an array of brutal challenges. Before we hit the course, though, we were greeted by an extraordinary sight – the original 1979 G-Wagon encased in the world’s largest single piece of amber. Created for the 2018 Detroit Auto Show, it weighs a mind-boggling 44 tonnes – a fitting tribute to a machine that has become a legend in its own right.
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 <img src="https://images.autox.com/uploads/2025/10/Mercedes-Benz-G-Class-Experience-7-1760510807137.webp" alt="Mercedes-Benz G-Class Experience-7.jpg" style="width: 100%; height: auto;">
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 After a quick briefing, it was time to get serious and drive the G through challenging conditions and see how it fares. Behind the wheel of the G 500 and G 450d, we tackled the articulation course first. With the centre differential locked, the G simply drove through obstacles with ease. Next came the side-incline test. We tilted the G up to a dizzying 36 degrees, the maximum Mercedes claims it can handle under standard test conditions. And yes, it felt every bit as dramatic as it sounds.

 
 
 
 


<h2>Flooded Roads?</h2>

The next driving challenge was perhaps the most relatable one for Indian conditions – deep-water wading. It effectively mimicked the monsoon chaos that we witness every year in cities like Delhi, Gurugram, and Mumbai. We drove through 700mm of standing water, which effectively demonstrated how the G-Wagon might just be the perfect car for anyone living on Gurugram’s Golf Course Road. Despite the water level, all we had to do was slot the G in gear – it simply glided through the water as if it were a puddle.
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 <img src="https://images.autox.com/uploads/2025/10/Mercedes-Benz-G-Class-Experience-6-1760510791727.webp" alt="Mercedes-Benz G-Class Experience-6.jpg" style="width: 100%; height: auto;">
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 After the off-roading and water wading, things got a bit more interesting and challenging. We switched to the G580 EV and attempted some serious climbs and drops that were designed to showcase the its off-road capabilities. We began with a climb on an 80% incline, which the G handled effortlessly, except for some traction and slippage issues caused by the rubber deposits left by other cars. I took another run at it, and this time, I managed to get it to climb the incline without any issue. Immediately after came a 70% descent – nearly vertical – and though it looked terrifying, the G’s hill descent system handled it immaculately.
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 <img src="https://images.autox.com/uploads/2025/10/Mercedes-Benz-G-Class-Experience-8-1760510813039.webp" alt="Mercedes-Benz G-Class Experience-8.jpg" style="width: 100%; height: auto;">
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 From there, we switched to the G63 AMG and experienced its dynamic capabilities on a stretch of the airport’s tarmac. We tested its acceleration, braking, and even performed the Elk Test manoeuvre. It was a thrilling experience to push such a large, heavy machine to its limits and see how it behaves. Add to all this the V8’s amazing exhaust note, and it was pure mechanical theatre.

 
 
 
 


 
 
 
 


<h2>Reality Check</h2>

While we couldn’t tackle the legendary Schöckl Mountain course this time, it was still an amazing experience. In fact, the G-Class Experience Centre has plenty to offer for both customers and enthusiasts. From the off-road course to the G-Class EV experience and the dynamic section with the G63 AMG, there was no shortage of adrenaline. But just when we thought the day was done, the team at the G Experience Centre had a surprise in store – a ride with one of their instructors across the entire course.
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 <img src="https://images.autox.com/uploads/2025/10/Mercedes-Benz-G-Class-Experience-10-1760510830958.webp" alt="Mercedes-Benz G-Class Experience-10.jpg" style="width: 100%; height: auto;">
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Now, since all the instructors have a racing background, we should’ve known what was coming. Still, nothing could have prepared us for what followed. Our instructor took the same course we’d spent all day carefully crawling through – water wading, inclines, descents, and the dynamic section – and drove it like a full-blown rally car. He blasted through water wading sections at nearly 100km/h, flew up and down inclines we had tiptoed over at 6km/h, and even drifted the G-Wagon through the tarmac section while taking U-turns, casually chatting the entire time. He did it all and in style!
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 <img src="https://images.autox.com/uploads/2025/10/Mercedes-Benz-G-Class-Experience-2-1760510650682.webp" alt="Mercedes-Benz G-Class Experience-2.jpg" style="width: 100%; height: auto;">
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After spending the day feeling rather proud of my on- and off-road driving skills, that ride was a brutal, and hilarious, reality check. Still, getting to drive one my favourite cars, experience its full range of abilities, and live the G-Wagon life – even for a day – was an experience that I will never forget. And given the chance, I’d do it all over again in a heartbeat.

Mercedes-Benz G-Class Experience - Living the Dream

As a lifelong G-Wagon fan, visiting its birthplace in Graz, Austria, to see how it’s manufactured and to experience its capabilities was an opportunity of a lifetime. 

Mercedes-Benz has introduced the Vision Iconic concept, an electric grand tourer that marks a new design direction for the brand. This two-door coupe draws inspiration from past models such as the 300 SL and 600 Pullman but sets the tone for future electric vehicles. The car features an illuminated grille, chrome frame, and upright Mercedes star on the bonnet. The Vision Iconic reflects Mercedes-Benz’s approach to combining its heritage with emerging electric technologies.Also Read:&nbsp;<a href="https://www.autox.com/news/car-news/mercedes-benz-g-class-g450d-launched-at-rs-29-crore-with-48v-mild-hybrid-diesel-121938/">Mercedes-Benz G-Class G450d Launched at Rs 2.9 Crore with 48V Mild-Hybrid Diesel</a>A standout feature is the solar paint, which uses nanoparticle-based photovoltaic technology to convert sunlight into energy. Under optimal conditions, the coating can add up to 12,000km&nbsp; of range annually, even when the car is parked. The paint is recyclable and free of rare earth metals, supporting Mercedes’ sustainable vehicle strategy. This innovation shows the effort to improve energy efficiency by focusing on materials and surface design.
 
 <img src="https://images.autox.com/uploads/2025/10/Mercedes-Benz-Vision-Iconic-Concept-Side-1760507308395.webp" alt="Mercedes-Benz Vision Iconic Concept Side.jpg" style="width: 100%; height: auto;">The exterior channels Art Deco influences with a long bonnet and chrome details. The seven-spoke aero wheels and side vents balance styling with aerodynamics. The rear features slim LED tail-lights and a chrome strip, mirroring the proportions of the 1954 300 SL. These design elements create a connection between the brand’s past and its electric future.<h2>Mercedes-Benz Vision Iconic Concept: Interior</h2>The Vision Iconic pairs a floating glass dashboard called the 'Zeppelin' with analogue-style clocks and digital displays. An AI assistant shaped like the Mercedes star interacts with the driver. 
 
 <img src="https://images.autox.com/uploads/2025/10/Mercedes-Benz-Vision-Iconic-Concept-Interior-1760507249653.webp" alt="Mercedes-Benz Vision Iconic Concept Interior.jpg" style="width: 100%; height: auto;">The cabin combines blue velvet upholstery, brass door handles, and straw marquetry flooring inspired by Art Deco design, blending classic craftsmanship and digital technology.Also Read:&nbsp;<a href="https://www.autox.com/news/car-news/audi-q7-mercedes-benz-e-class-more-5-luxury-cars-with-price-cuts-post-gst-slash-121785/"> Audi Q7, Mercedes-Benz E-Class &amp; More: 5 Luxury Cars With Price Cuts Post GST Slash</a>The Vision Iconic comes with steer-by-wire steering, Level 4 autonomous driving, and neuromorphic computing that processes driving data with 90 per cent less energy. The concept previews features expected in the next-generation S-Class due around 2028 and highlights <a href="https://www.autox.com/new-cars/mercedes-benz/">Mercedes-Benz’s </a>plans for electric luxury coupes.

Mercedes-Benz Vision Iconic Concept Breaks Cover as a Retro-Inspired Electric GT

The Mercedes-Benz Vision Iconic concept blends retro design with solar technology and advanced AI, previewing the future of luxury electric GTs.

Mercedes-Benz has reintroduced diesel power to its G-Class lineup in India with the launch of the new G 450d, priced at Rs 2.9 crore (ex-showroom). Limited to 50 units, the diesel variant returns to the range after a brief gap, offering buyers an alternative to the petrol and all-electric options. The G 450d replaces the previous G 400d while sitting Rs 20 lakh below the G 580 EQ Technology. With this launch, Mercedes-Benz aims to expand its presence in the luxury SUV market by catering to customers seeking a durable and capable model with modern efficiency features.Santosh Iyer, Managing Director and CEO, <a href="https://www.autox.com/new-cars/mercedes-benz/">Mercedes-Benz</a> India, said: 'The new G 450d underlines our commitment to offer diesel, petrol and electric powertrain for the first time in India to the G-Class, the longest running nameplate in the automotive industry. The G 450d featuring Mercedes-Benz’s powerful and efficient diesel engine, combines performance with efficiency, reiterating the sustained customer demand for a diesel powertrain in the G-Class. Also Read:&nbsp;<a href="https://www.autox.com/news/car-news/audi-q7-mercedes-benz-e-class-more-5-luxury-cars-with-price-cuts-post-gst-slash-121785/">Audi Q7, Mercedes-Benz E-Class &amp; More: 5 Luxury Cars With Price Cuts Post GST Slash</a>'The G 450d ensures Mercedes-Benz now has a ‘G-Class’ for every customer requirement in India, further elevating practicality along with desirability and cult status of this iconic SUV.' <h2>Mercedes-Benz G-Class G 450d: Design and Interior</h2>The G 450d continues the <a href="https://www.autox.com/new-cars/mercedes-benz/g-class/">G-Class’s</a> familiar design language, featuring a flat body, upright stance, and exposed door hinges. Updates include a new chrome grille, revised bumpers, and 20-inch AMG alloy wheels. Built on a body-on-frame platform, the SUV maintains its off-road credibility. Mercedes-Benz has retained the core styling elements that define the G-Class while adding minor updates to match the rest of the current lineup.
 
 <img src="https://images.autox.com/uploads/2025/10/Mercedes-Benz-G-Class-G450d-Rear-1760349940357.webp" alt="Mercedes-Benz G-Class G450d Rear.jpg" style="width: 100%; height: auto;">The cabin combines functionality and technology. It features dual 12.3-inch displays running the MBUX NTG7 infotainment system, Nappa leather upholstery, and ambient lighting. The 760-watt Burmester audio system with Dolby Atmos support adds to the overall driving experience. The SUV also includes Level 2 driver assistance functions such as active brake assist, lane-keeping assist, and a 360-degree camera system, improving driving safety and convenience.<h2>Mercedes-Benz G-Class G 450d: Engine</h2>Under the bonnet, the G 450d is powered by a 3.0-litre inline six-cylinder diesel engine paired with a 48V mild-hybrid system. The powertrain generates 361bhp and 750Nm of torque, with an added 20bhp from the hybrid assist. Power is transmitted through a 9-speed automatic gearbox and Mercedes-Benz’s 4MATIC all-wheel-drive system. The SUV accelerates from 0–100km/h in 5.8 seconds, with the hybrid unit enhancing efficiency and power delivery.Also Read:&nbsp;<a href="https://www.autox.com/news/car-news/new-mercedes-benz-glc-ev-debuts-globally-with-484bhp-awd-powertrain-121701/">New Mercedes-Benz GLC EV Debuts Globally with 484bhp AWD Powertrain</a>The G 450d maintains the off-road standards expected from the G-Class. It includes three mechanical differential locks, 241 mm of ground clearance, and the ability to wade through 700 mm of water. With the launch, Mercedes-Benz India is also promoting its ‘G-Tribe Escapades’ driving programme, which will feature an India-to-Bhutan expedition in 2025. The G 450d strengthens the G-Class lineup by blending diesel-hybrid performance with traditional Mercedes-Benz engineering.

Mercedes-Benz G-Class G450d Launched at Rs 2.9 Crore with 48V Mild-Hybrid Diesel

Mercedes-Benz G450d features a 3.0-litre mild-hybrid diesel with 367hp, 750Nm torque, 0–100 km/h in 5.8s, new grille, AMG wheels, and dual 12.3-inch displays.

Mercedes-Benz India has reported its highest quarterly sales in September 2025, delivering 5,119 units in the second quarter of the fiscal year. This marks a 36 per cent growth over the same period last year. A significant part of this performance came during the Navratri festival, when the brand sold around 2,500 units in just nine days, its best-ever result for the period. The GST 2.0 reforms, introduced on 22 September, also played a inportant role in this surge by reducing taxes on luxury cars by about six percent, lowering prices and encouraging purchases during a high-demand festive window.Also Read:&nbsp;<a href="https://www.autox.com/news/car-news/audi-q7-mercedes-benz-e-class-more-5-luxury-cars-with-price-cuts-post-gst-slash-121785/">Audi Q7, Mercedes-Benz E-Class &amp; More: 5 Luxury Cars With Price Cuts Post GST Slash</a>By offsetting earlier price increases caused by currency fluctuations and rising costs, the new tax structure created a clear incentive for buyers. The change led to increased activity in showrooms, particularly in metropolitan cities, where the luxury car market remains steady. <img src="https://images.autox.com/uploads/2025/06/Mercedes-Benz-E-Class-450-1749473261374.webp" alt="Mercedes-Benz E-Class 450.jpg" style="width: 100%; height: auto;">Sales were spread across both core and top-end segments. Models such as the AMG G63, GLS SUV, and EQS SUV attracted consistent buyer interest, while the Long Wheelbase E-Class, GLC and GLE SUVs formed the bulk of demand, contributing about 60 percent of September’s sales. The LWB E-Class was the highest-selling luxury model for the month, underlining its position in the portfolio. This mix between higher-margin flagship cars and core models helped secure the overall sales success.
 
 <img src="https://images.autox.com/uploads/2025/07/Mercedes-Benz-GLC--(5)-1752735290742.webp" alt="Mercedes-Benz GLC- (5).jpg" style="width: 100%; height: auto;">Promotional programmes supported demand. Initiatives like ‘Dream Days’, offering flexible instalment structures, and ‘Key-to-Key’, enabling customers to upgrade more easily, were well received. Combined with GST benefits, these campaigns broadened access to the brand’s line-up and maintained momentum despite challenging economic conditions in some areas.Also Read:&nbsp;<a href="https://www.autox.com/news/car-news/new-mercedes-benz-glc-ev-debuts-globally-with-484bhp-awd-powertrain-121701/">New Mercedes-Benz GLC EV Debuts Globally with 484bhp AWD Powertrain</a>The company expects continued interest during Dhanteras and Diwali but remains cautious due to currency volatility and supply chain constraints. Certain models, such as the AMG G63, still have long waiting periods.&nbsp;While GST benefits may be short-term, with possible price rises in early 2026, Mercedes-Benz plans to use its SUV range, electric vehicle portfolio, and customisation options to sustain its position in India’s luxury market.

Mercedes-Benz India Sets New Sales Record in Q2 FY2025, Driven by GST Boost and Festive Demand

Mercedes-Benz India posts record September sales with 36 per cent growth, driven by Navratri demand and GST 2.0 tax cut, marking its best quarterly performance ever.

City	Ex-showroom Price
Sonbhadra	Rs. 46.05 Lakh onwards
Garhwa	Rs. 46.05 Lakh onwards
Singrauli	Rs. 46.05 Lakh onwards
Robertsganj	Rs. 46.05 Lakh onwards

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