2014 Ford Fiesta launched at Rs 7.69 lakhs

Ford introduced the 2014 Fiesta with a stunning makeover, premium interiors, boasts the award-winning SYNC with Ford AppLink and has made it value for money. The Fiesta gets a bold trapezoidal front grille making it stand apart in its segment while the sleek wraparound headlamps add sporty character to it. The sedan is available in six colour options including two new ones – Golden Bronze and Smoke Grey. It also sports a host of new features like rain-sensing wipers, auto headlamps and push-button start with smart keyless entry.

The in-car entertainment system is easy to use as it has been designed similar to a smart phone. The improved in-car technology, the SYNC with Ford AppLink, let's customers choose their favourite music track, make phone calls and control their smartphone applications by simple voice commands. From locating a restaurant and sharing your location or keeping tabs on the latest cricket updates is all possible by MapMyIndia and ESPN Cricinfo.

The Fiesta is available in three trims – Ambiente, Trend and Titanium, all powered by the 1.5-litre Duratorq diesel engine and returns 25.01 Km/L based on ARAI tests. The entry-level trim Ambiente Diesel is available at Rs. 769,000, followed by Trend Diesel at Rs. 855,720 and top-of-the-line Titanium Diesel at Rs. 929,449.

“2014 Fiesta, with its best-in-class driving dynamics, design and in-car technology, is a complete package that delivers much more than the expectations of customers in this segment. What’s better is its attractive price, making our premium sedan an even more compelling option for discerning enthusiasts,” said Nigel Harris, President, Ford India.