AR Rahman creates theme track for Renault TVC

Renault India has collaborated with Oscar-winning music composer A R Rahman for a new composition, titled, “Re Re Re Raftaar.” Renault describes the composition as ‘a lively and mellifluous mix that celebrates life in India.’

Speaking on the association, Mr. Sumit Sawhney, Country CEO and Managing Director, Renault India Operations said, “The fourth year celebrations continue at Renault India! After announcing India’s best actor Ranbir Kapoor as our brand ambassador, it is only fitting to have India’s best music composer create the theme track for our new brand campaign. Both Ranbir and Rahman perfectly embody our brand promise, Passion for Life, and they represent the DNA of brand Renault, which stands for being vibrant, forward looking and connected to people.”

On the composition A R Rahman shared, “For me, passion is music and I have attempted to create a melody that is catchy and appealing. The creation is contemporary and stands apart, in sync with Renault’s legacy of being an iconic and inspirational brand.”

A R Rahman’s composition will be featured in Renault’s upcoming TVC, with company’s brand ambassador Ranbir Kapoor also starring in it.