Audi opens mobile showroom

To reach out to potential customers, Audi has rolled out a portable showroom, with the name Audi Mobile Terminal.

The Audi Mobile Terminal is targeted at Tier II and Tier III cities and will house a display car, some accessories as well a lounge. Besides, it will also serve as a hub for conducting test drivers and a means of making enquiries, new bookings and receiving after-sales support.

“Audi has already established itself as the luxury choice for young achievers, with its progressive design, advanced engineering and innovative customer engagement approach. Taking this a step higher is yet another first in the form of the Audi Mobile Terminal, which brings the showroom right to the customer’s doorstep, especially in tier II and tier III cities in India, where the emergence of a progressive and discerning set of customers, is significantly contributing to the transformation of the luxury landscape in India. This is where the next phase of growth will come from and we are now future-ready,” said Mr. Joe King, Head, Audi India.

The Audi Mobile Terminal is slated to visit more than 30 cities over the next few 12 months. In all, over 2,000 customers will be targeted.