BMW XM Label Launched at Rs 3.15 Crore in India, Limited to 500 Units

BMW has launched its most powerful M model, the XM Label, in India. Priced at Rs 3.15 crore (ex-showroom, India), the BMW XM Label is a 5,110mm-long SUV sitting on 22-inch M light alloy wheels. Just 1 out of 500 units of the XM Label produced globally will arrive on our market, ensuring exclusivity. The model will be brought in as a completely built-up unit (CBU), with a plaque below the control display reading '1 of 500'. 

While the regular XM (Rs 2.60 crore, ex-showroom) delivers 644bhp and 800Nm of peak torque, the company's most powerful XM Label makes 738bhp and 1,000Nm using a 4.4-litre twin-turbo V8 hybrid engine. With the ICE (internal combustion engine), the XM Label produces 577bhp and 750Nm, while the car's hybrid powertrain churns out 194bhp and 280Nm. Power is sent to all four wheels through an 8-speed automatic gearbox.

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The electric-only range of the XM Label stands at 76-82km (claimed) against the XM's 82-89km range. 0 to 100km/h comes up in a claimed time of 3.8 seconds, and the top speed is rated for 250km/h. With the optional M Driver’s Package, the top speed figure rises to 290km/h. 

BMW XM Label: Design

Design-wise, the XM Label comes with a side accent band in Toronto Red Metallic. The usage of red accents is also evident around the kidney grille surround, rear diffuser insert, model badges, window frame surround, and wheel inserts. In addition, it also gets high-gloss black surrounds for the kidney grille and diffuser elements.

The vehicle in the image is finished in a BMW Individual Frozen Carbon Black metallic exterior colour. It rolls on 22-inch light alloy wheels. Looking at it broadly, it features clear lines, large surfaces, and a front-end look. 'It brings together the M Hybrid system with extra power and bespoke design elements that showcase its standout performance attributes to unmistakable effect. The BMW XM Label responds to the needs and desires of customers with a taste for an extroverted lifestyle and passion for ultimate performance in a car reaching beyond traditional conventions,' said Vikram Pawah, President and CEO, BMW Group.

BMW XM Label: Features

On the inside too, the XM Label sports red and black interior trims. The black leather seats are set in contrast to the red stitching. Besides, the car has knee pads, M multifunction seats, a head-up display, a BMW Curved Display with M-specific content, a control panel on the centre console, a Boost mode, a Bowers & Wilkins Diamond sound system (with a 1,475-watt amplifier and 20 speakers), and an exclusive M Lounge bench at the rear.

Red brake callipers, active roll stabilisation, dynamic brake control, BMW’s Adaptive M Suspension Professional, cornering brake control, six airbags, and ISOFIX mounts also form part of the features list. 

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In terms of rivalry, the BMW XM Label takes on the likes of the Porsche Cayenne Turbo GT, the Lamborghini Urus, and the Aston Martin DBX 707.